BRANDSTORY: beetle house brand new story

Part Ⅰ: The Evolution of beetle house LOGO The first generation of LOGO: In 2008, beetle house brand predecessor beetle car brand and the first generation of image logo was born in the country's first concept of "original ecology" children's wear, orange LOGO represents a vibrant and passionate Emerging brand was born! The second generation of LOGO: In 2009, in order to better interpret Beetle House's brand concept of "Original Ecology", the brand was upgraded to "Beetle House" brand. The brand identity is "Fun World, Happy Beetle", representing positive, united, Free and happy brand spirit; to "beetles" optimistic and enterprising, colorful cartoon image to face the vast number of children friends, a short time to quickly occupy the high-end children's clothing market in China, to benefit children, interpretation of a healthy and environmentally friendly; since then beetle house brand To a more stylish sense of the new logo, unique creative product style, brand image, brand values, began a new journey in the domestic children's clothing industry journey! PART Ⅱ: History of Innovative Brand Since its establishment in 2008, beetle house has always adhered to brand innovation and differentiation. Beetle House will pop the wind and splicing wind into the design of children's wear products, integrating puzzle, patch and embroidery Technology, the success of the classic "beetle house --- the original ecology" series of products, so that splicing wind gradually lead the children's wear industry another round of new trend; beetle house to fashion, environmental protection, the original ecology of the brand's core characteristics, the use of various innovations Eco-friendly fabrics and exquisite handicrafts are mainly based on the original cotton and linen fabrics. The combination of art and fashion, environmental protection and comfort, and affection and playfulness form the unique brand style of Beetle House and stand out in the market competition. Through the past 10 years of understanding and observation of China's children's wear market, Beet House will continue to showcase the most authentic aspects of its children according to the needs of children of different ages. The follow-up activities will continuously enhance the brand operation and management capabilities and actively absorb the advanced concepts of children's wear design , Gradually beetle house into a design, production, sales, service, social responsibility as one of the original ecological children's wear brand. Throughout the history of beetle house brand innovation and growth, which in the Chinese children's wear industry, especially in the original category of children's wear has always had an irreplaceable position; Part Ⅲ: brand values ​​interpretation of fashion temperament Fashion Style children have the temperament, and his The dress, the dress is highly related, beetle house product pursuit of self-confidence, fashion, leading the trend of design philosophy; environmentalist health, environmental protection beetle House diligently pursue life goals; concern children's physical and mental health, the pursuit of environmental protection fabric, infatuation with the environment Zero pressure; love the baby, away from danger; original charm of the original charm original charm is beetle house brand products, brand behavior, the brand concept of all the characteristics of the collection; keen on nature, the original ecology, the pursuit of bright , Warm, naive, harmonious attitude toward life; innocence reproduce Childhood reappearance beetle house Pursuit of naive, free and innocent, unique, to create a distinctive childhood memories! The pursuit of innocence, fun, happy, colorful. Part IV: Be Socially Responsible Beetle House brand not only committed to providing children with healthy, eco-friendly and original dress, but also more courage to shoulder their social responsibilities, and actively donate money to help children in impoverished areas to bring love and hope; at the same time committed to To build a beetle house into a common career platform for the children's wear industry with a view to establishing a good profit model for the majority of beetle house dealers and providing sincere and excellent service so as to obtain the maximum return on investment. Fashion changes childhood, confidence builds the future, and more More wonderful beetle house visit the country's major shopping malls counters and stores, welcome to beetle house original ecological world --- BEETLEHOUSE;

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