Evolution: China Casual Wear Exposition has gone through 10 years

The first phase basically completed the process of professional internationalization From October 27 to 29, 2000, the world cheers for the millennium have not yet subsided. In the small town in southern China - Zhongshan, Guangdong, Shaxi, people are cheering again and are glad to welcome the 2000 With the advent of the China Leisure Wear Expo (CHCW), more than 200,000 people from more than 20 countries and regions witnessed this grand occasion. For the first time in China, 289 enterprises outside the United States, the United Kingdom, Japan, France, the Netherlands, North Korea and other countries and regions in China displayed the style of casual wear brands for the first time. Zhang Zhaoda, Liu Jiaqiang and Zhao Yanlun, Teacher's "Yoyo nostalgia" new display, crocodile shirt, Stegosaurus introduced in 2000 China's famous leisure brand special show, as well as "China's top ten fashion designers latest casual wear show," and the Sixth China "Model Star" Competition and other fashion clothing apparel cultural activities, but also for the first time Shaxi who received such a strong fashion impact. China Leisure Clothing Expo is a booster, gave birth to China's casual wear industry, within a year after Shaxi added more than 100 garment enterprises, initially formed a more complete leisure apparel industry system, including nearly 480 textile and garment manufacturers, The larger casual wear Convention and Exhibition Center, supporting machinery and equipment market, a number of professional markets and over 3,200 stores throughout the country. Shaxi leisure clothing brand increased to more than 60 in 2001, apparel sales reached 5 billion yuan. Shaxi leisure clothing town status has been established as the birthplace of casual wear, casual fashion vane, "casual clothes look Shaxi" praise resounded through the river north and south, renowned at home and abroad. Clothing Fair on the birth of a show of strong vitality and creativity. The second session of the service fair made a clear-cut theme of "innovation, strength and internationalization". The scale, grade and professional level were all improved. The influence of the market was further expanded. It was named one of the "National Top Ten Fashion Expositions" by authoritative media. According to market research, China Chamber of Commerce found that the sales of casual wear in Shaxi Town account for 7% of the national total, and awarded Shaxi the first place in 2001 for sales of casual wear in China. Shaxi is recognized as China's important leisure clothing production base. The size of the second service expo will be further expanded. The booths will be divided into five major areas: Domestic Pavilion, International Pavilion, Hong Kong, Maucao Pavilion, Fabric Fabric Pavilion and Garment Machinery Pavilion. The domestic pavilions are divided into Guangzhou Pavilion, Zhongshan Pavilion, Wenzhou Pavilion, Chengdu Pavilion, Gathered in 20 countries, 31 well-known brands, such as LEE, CK, GAP and so on. It covers almost the famous domestic casual wear brands, such as Minsen, Septwolves, Stegosaurus, Humphrey, Mark Zhang, Belle, Gao Bang, Metersbonwe, Semir and so on. The second service fair truly become a major gathering of casual wear brands at home and abroad, fully highlight its strength and influence. Specialization is a core concept established when CHCW was founded. The second service expo takes a solid step in specialization. The 7th China Model Star "Shaxi Leisure Cup" contest, the world's most famous Chinese fashion designer's latest casual clothing press conference, the latest Chinese clothing designer casual clothes press conference, the popular casual wear fashion brand in China, Asia, Casual clothing design competition, the EU Asia same industry (casual wear) expert forum, the future development trend of China's casual wear expert forum, as well as large costumes and theatrical show all the highlights of a show should have the professional level. Internationalization is the goal pursued by CHCW, and the third service expo takes another big step towards this goal. Organizing Committee of the use of modern exhibition agency mechanism, contact Hong Kong and Macao, Europe and the United States as a professional agent, extensive international bazaar, business investment, 900 booths, the international brands accounted for 28%. In the theme of "the first collision" at the opening party, the famous French fashion designer Marcel Malone such as the famous German fashion designer Susanna Weaver, the Swedish fashion designer Mott Sapa Sae and China Famous fashion designer Zhang Zhaoda, Wu Xuewei, Fang Ying passion interpretation of the latest design concepts. Different nationalities, different backgrounds, different styles of fashion concept in the fierce collision, mutual exchange, interaction and integration. China Leisure Fashion Expo first opened the famous designer of the same stage with the interpretation of design work of the precedent, a dialogue between China and the international fashion window to promote China's garment industry with the world more quickly, to promote more Chinese fashion designers to more quickly toward the international Fashion stage. This year, Shaxi Town won the "Outstanding Contribution Award for Promoting the Development of China's Casual Wear," jointly awarded by China National Garment Association and China National Garment Designers Association and won the title of "China's Casual Wear Town" by China National Textile and Apparel Council and China National Garment Association . In the first stage, CHCW basically completed the process of specialization and internationalization.