Fujian sneakers take the opportunity to implement overseas expansion strategy

In the international financial crisis, the change of the past, Fujian shoe export ideas, have "going out" to take the establishment of foreign boutiques, etc., to speed up brand expansion strategy. Anta, Xtep, Erke, Yan Li De, 361 ° and so on Fujian shoe enterprises in the ASEAN countries to open stores, special steps in Malaysia and other countries launched a brand promotion program. Some shoe brands directly in the ASEAN countries to set up factories, such as Jinjiang Guohui Footwear set up factories in Vietnam, Baofeng Footwear to be set up factories in Indonesia, the near future will also visit the Philippines, Vietnam and other countries. Fujian Entry-Exit Inspection and Quarantine Bureau survey shows that the face of the gradual recovery of exports, footwear enterprises to seize the opportunity to shuffle the market at home and abroad set off a new round of brand expansion. This time the brand expansion, mainly Quanzhou enterprises. Currently, Quanzhou has 46 Chinese famous brand products, 39 well-known trademarks in China, the total number of top-level cities in the country. Not long ago, 361 ° company launched a new children's wear sub-brand, set up an independent brand operations and product development team, invested nearly 200 million Hong Kong dollars budget. Lilang, which was successfully listed at the end of September, also launched its new sub-brand L2. In addition, Anta, Xtep and other companies sports brands, have affiliated brands to enter the field of children's products. To seize the opportunity of reducing the threshold of foreign brand agency in the international financial crisis, Fujian shoe enterprises also actively introduce international brands and enlarge the market. Nine animal husbandry Wang invested 400 million yuan to take joint ventures or acquisitions, with two European brands to cooperate.