Men's underwear is also "crazy"

The concept of men's underwear, put forward a few years ago, through years of grinding and sharpening, finally generous.

Women are saying that the best money to earn, just look at the boutiques in the boutiques can draw conclusions. However, Xiao Hu involved in this article is just doing the other way, row upon row of the women's shop which opened his "men's underwear" store, and the momentum is quite fierce, the stores across the country opened several do.

The development of underwear industry, from simple personal clothing to the prevalence of underwear Waichuan, up to now, the fashion and comfort of underwear by people's attention and attention, and the trend of segmentation and personalization are also increasingly underwear The new category.

The concept of men's underwear, put forward a few years ago, through years of grinding and sharpening, and finally generous, occupy a place in the fashion industry. As one of the representative brands, FEPO put forward the idea of ​​"MENTOOCAN (men can be)", creating men's underwear with fashionable personality.

Odd to attract all directions

After the opening of the men's underwear store, guests span the age range beyond his original expectation. Although the fashion-avant-garde young men are major consumers, many 40-50-year-old men are also frequent customers. Even more interesting is that although Men's underwear shop, but the ladies who buy things accounted for more than 30% of the total source. In fact, in this regard, he started early in the shop to plan well, most men do not take care of the General Assembly, the basic buy clothes to his wife take care of, so some time ago the store launched a "Ms. shopping discount" , The scene was once very hot.

Xiao Hu for his shop took a very funny name - "cool", it proved that his shop is indeed a bit cool. Passers-by almost all the people exclaimed "inside the cool!? What exactly sell inside ah?" With such questions, most people are attracted in. Small facade is arranged very taste, a wide variety of men's underwear by the style specifications displayed neatly, did not enter the shop really can not imagine people, the original men's underwear can be even more than women Richer!

Xiao Hu shop there is a trick, each to his store to buy things, he will do detailed statistics, age, occupation, like the type of underwear, etc., so that when he next purchase is even more count. Not to mention his old guests will also tell him what you like, "I used to wear that brand, very good, next time you purchase to help me pay attention." Such intelligence gathering more business is done more Targeted.

Once, two Latin dancers and taekwondo men came together. Due to the needs of the work, they are particularly high requirements for underwear, not only to sports fabric, the style also has special requirements. In the small Hu shop where they find their own satisfaction with the goods, before leaving to say to introduce their friends over.

Xiao Hu is the basic business of the old guests, his shop has 80% of repeat customers.

Open the shop to the Internet

Small shop gradually out of fame, looking for cooperation to ask more and more people. Once, a group of northeastern tourists came to Hangzhou, took away a lot of goods from his shop, before leaving, murmured: "We are so big in Northeast China, why not sell this?" Guests later He contacted and said that he would like to invite him to open a northeast, Xiao Hu think this idea is good, so his "men's underwear" shop flew to Liaoning Chaoyang, also settled in Shanghai, Jiangsu Yangzhou and the province of Cixi, Taizhou, Yuyao and Wenzhou and other places.

Business is done, Xiao Hu's mind has begun to rejuvenate. Occasionally, a guest said to him: "Why does not your store go online? Business will be better there." Xiaohu this moment of trouble, after all, men's underwear monopoly is a new thing, do business online Open up the situation further. Another point is that the main guests Xiaohu shop is a white-collar workers, these people are free to hang online all day point of the mouse, but no time to visit the shop, thought of these, Xiaohu business online ideas even stronger It's

July 2009 Xiao Hu finally opened a shop on the Internet, the business really prosperous, the first month to do a turnover of more than 3,000 yuan. And many people not only want to buy on their own, more interested in working with him in other cities to open similar stores do. Currently, Xiao Hu is making his own website. And he is still with an internationally renowned men's underwear brand company, hoping to introduce more and better men's underwear as soon as possible. Speaking of the future, the boss who specializes in man-made ideas is full of confidence.

Small items, big market

In fact, people are no strangers to men's underwear, but all think this is a little thing that is not worth mentioning. Because of its privacy, people even think that he can not go to great lengths and do not need to be so particular about it. So, at the time of memory of the briefs are basically all the same style, the color black and white gray stereotypes, usually worn almost can not wear when you go to the grocery store casually buy a box, in short, have to wear on the line. People at that time, simply did not think men's underwear can be called a brand, but also can be as colorful as the lingerie.

In 1998, Guangzhou Hong Cheng Plaza opened the first men's lingerie store, LOOKSEE (Lu Ke 鸶), it is said that this store is also China's first men's lingerie store, at that time is quite advanced, we can imagine , How people react - there are many people come here to watch, but has been outside with a weird look, but not into the store.

Recalling some of the things entrepreneurship, Lu Ke-ku, chairman and general manager of Li Ke-ku could not help but laugh out loud, "Once a delivery of goods through a downtown, the goods accidentally scattered in one place, when passers-by saw this colorful Men's underwear, really shocked them all, have detour walking, and cast a contempt and puzzled look. "

This shows that at that time was already done abroad in a very professional men's underwear, in the eyes of people at the time it is difficult to accept. And when the time jump to two thousand years, men's underwear counters have been everywhere.