The new ladies era is coming

Speaking of China's "ladies wear" market, an industry expert who participated in the CHIC ten years said that the future ladies wear market is no longer just an era dominated by the international big-name, the net advantage of international brands accounted for the national brand, Once awakened, the outbreak of power, will be amazing. As the ladies and ladies wear, the rapid rise in the market, the fashion upstart - Shaoshu class, in recent years to become the cash inflow of the women's industry, the fastest, one of the fastest board, has attracted a group from Guangdong, Shanghai, Fujian, Jiangsu and other women's industrial base to kill enterprises, or high-end, or parity, or sexy, or coquettish, or casual, or avant-garde, or sweet, or introverted. A time situation will be, all kinds of contests contests. "Ladies" market cake also will be bigger and bigger, just like a vast expanse of open space, do not see how much space in the end. Speaking of China's "ladies wear" market, an industry expert who participated in the CHIC ten years said that the future ladies wear market is no longer just an era dominated by the international big-name, the net advantage of international brands accounted for the national brand, Once awakened, the power that broke out is amazing. Ms. Xu Xixiong, the general manager of the romance declaration, is a sub-sector of the women's section. Due to its huge market capacity, it has emerged as a sudden emergence from women's wear in recent years. Ladies wear major brands are: Gillia, Ailian, Jinyuan, Yin Jianni, next door girl, romantic life, 18 Ladies Square, Alzheimer's, from the performance scale to see the basic can be divided into two lineup: one is Gillia, Ailian as the representative of the first team, and the second is Jinyuan, Norman Qi, Duo to wait for the second lineup, but in recent years, with Gillia, especially Ailian brand force to complete the market reshuffle, become the champion brand , Ladies and accessories category developed very mature and saturated, then ladies will be how to do it category, ladies wear a huge consumer demand for consumer groups there will be what kind of evolution. Next, let us approached to grasp the industry trends, positioning the "new ladies fashion", thus opening a new pattern of ladies wear the market brand - a romance declaration, together to pay attention to the evolution and pattern of the ladies' wear category market. "Declaration of Romance," after a long time strength precipitation, from 2009 onwards, into the "new ladies fashion" a new orientation. Targeted at a gap between the market of "parity ladies 'wear" and "high-end ladies' wear", it seized the needs of the transition from campus girls to working women in the market segmentation and filled the gaps in the development of young ladies . "This blank market is enough to support the 2 billion brand scale," said Xu Xixiong, general manager of the romance declaration. Romantic declaration was established in 1996, before 2005, was the representative of the field of ladies wear brand, then, the company began to adjust the strategy, in 2009, leveraging industry-leading marketing planning agency Angeline team years of professional experience in the On the basis of a deep research on the field of Shaoshu loaded, fashion casual wear, the new public casual wear and other areas, the systematic discussion and demonstration, finally established the core position of "New Ladies Fashion", and as a core start a series of new strategies , Opened the prelude to change the ladies. "New Ladies Fashion" is based on the evolution of the category, a clear positioning in the discount Shaolan and Hangpai, deep-seated and casual fashion women's blank market, is a ready to go, a huge capacity of women's new category, which This means that the positioning of both ladies in the market, based on the preemptive category to seize the opportunities, there is sufficient market space to support the brand bigger and bigger. "Romantic declaration positioning" new ladies fashion "after the first quarter - the spring of 2010, order volume will grow 60%, also confirmed this point." Xuan Xiaoyang, deputy general manager of romance said. In a clear positioning "New Lady Fashion", the romantic declaration established the "new positioning, a new model, a new space," the main line of thinking of the brand, which is clearly planning a development path. "New positioning" - "New Ladies Fashion" is a category that represents the development of the industry and is precisely the evolutionary trend leading the "Shaoshourou" consumer groups. The "new model" means that it will be completely established as the core In the access, pricing, product, marketing, system, culture, image and other areas of the competitiveness of the model; "new space" - it is through the market estimates, such a core position, enough to support the brand to 20 billion scale , And produce a large number of billion yuan level, 10 million yuan level of the regional market, with a huge market space, with great wealth of space. We are delighted to see that, in order to better promote the development of "New Ladies Fashion," Romance has formulated many strategies to integrate high-end brand communications and terminals, such as CHIC2010, planned systematic brand box creative activities, For example, invested heavily to start the celebration of the elite store millions of support projects. Such as the introduction of the new SI. Vigorously enhance the image of the terminal; with industry leaders, to create a terminal operating system and so on. Of course, we will continue to focus on the "new ladies fashion" in the development of the Chinese market, let us wait and see.

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