Local women's brand: sales of high-end and community stores in the main

In many previous impression of the brand, the status of national brands among the domestic department stores is not high. As for the relatively high sales contribution, it is far from satisfactory. However, from the current actual situation, this is not the case. At present, national brands are really carrying high-end department store sales banner, as the main force, even in the high-end boutiques, the national brand for its overall sales contribution rate of not less than 30%. Into the store hard, high cost. All along, domestic brands mentioning into the department store, always full of complaints, but also always habitually think that the domestic department stores do not give local brand opportunities. "Famous products into the store" activities of the gradual promotion, will enter the shop to open a breakthrough problem. The so-called "famous shop" means the department stores and Jinding department stores selected by the Ministry of Commerce for the grading and grading work conducted by domestic retail enterprises. There are hundreds of department stores nationwide that meet these two criteria. These hundreds of eligible department stores can be subdivided into several categories. One is the boutique department store, one is in the high-end brand department stores, there is a category of community-type department stores. In fact, the first batch of Jinding department store in the assessment process, is in accordance with the boutique department stores and high-end brand department store two categories to be assessed. There are currently 8 Jinding department stores in the Beijing market. Among them, Lufthansa Friendship Shopping Center, Dorsett Shopping Center and the contemporary mall were selected as boutique department stores, while the remaining five department stores belonged to the brand Jinding Department Store. Due to various considerations, in the second batch of Jinding department store evaluation process, canceled this category. However, in promoting the "famous products into the store" in the process, taking into account the docking department stores and brand positioning, still take the boutique and high-end brand department store classification. Another type of community department store is the future development of the domestic department store an important direction. At present, many department stores in the U.S. market are community department stores. For example, many well-known Macy's department stores are open in the community. Such department stores generally larger area, operating performance is better. The "famous", it refers to the national well-known national brand. In general, these brands in the domestic market has a certain reputation, has been in some regional markets, and even the national market which formed a certain share of possession of a certain market influence, among the corresponding target customers more Is a reputation. In the future, they have great potential for development.

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