Li Ning ascended to the New York Fashion Week.
New York, USA - As a well-known sports brand in China, Li Ning views the debut of the New York Fashion Week Tmall China Day as the second milestone in the 27-year history of the brand. The first milestone was the 1992 Barcelona Olympics. At that time, the Chinese sportsmen and athletes put on the Chinese sportswear brand for the first time and boarded the Olympic podium. This time, Li Ning was on the international fashion stage, taking the brand gene as a starting point, presenting a quite fashionable series.
People think of Li Ning, there will be multiple scenes in the brain. It can be an image of Li Ning's own handsome maneuvers on parallel bars. It can be an aerial walk before the 2008 Olympics lit the torch, or it can be a brand counter in the small county shopping mall. In New York City, Li Ning found a very smart and time-honored perspective and presented the brand's color and history to the international audience from the perspective of young people. The handsome pictures of gymnastic princes' body hanging multiple Olympic medals were printed on sweaters. The brand's Logo has also become a highlight of fashion design in a handsome fashion. The word "China Li Ning" has never been so powerful.
In collaboration with renowned stylist Jay Massacret and casting director Noah Shelley, the sports and casual apparel pieces designed by Li Ning's design team were organized into a love letter for young people using the language of the Western fashion system. Silver windproof sweater, white bag, wide red basketball pants, any trendy young people like Supreme or Palace see these real wearable, fun sports style items, the desire to purchase can definitely be excited. Not to mention the basketball shoes and sports shoes worn by the model's feet. They are placed in the world's most sophisticated shoes stores and they are not inferior to them. The prices of these contours and color matching shoes are still very competitive, between 500-800 yuan, half the price of the same type of products of Nike and Adidas.
Li Ning's team proved this time in New York City. Sportswear brands need to become fashionable. They do not need the participation of people like Gosha Rubchinskiy or Kanye West. As CFDA Chairman Steven Kolb said at a press conference held before the fashion press conference, China has long been more than a huge market. It is still a huge treasure trove of ideas. Make use of and make good use of talents, Chinese creativity, and the world appreciate.
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