The brand makes the “Sun and Moon” more economical

Recently, the "Ming" brand jewellery of Zhejiang Riyue Jewelry Group Co., Ltd. won the honorary title of "Industry Signature Brand". Company staff Cao Guoqi said: "This is the highest honor in the domestic jewelry industry."

Following the selection of "Ming" brand jewellery in 2004 for China's brand-name products, Riyue Group was selected as "China's industry leader in the industry sector", "China's private enterprise brand competitiveness 50", and "China's top 100 growth company"... The brand effect is achieving a more brilliant performance of "Sun and Moon".

The first thing the brand brings to the “Sun and Moon” is the significant increase in economic efficiency. After the "Ming" brand jewellery received the prestigious title of "China Famous Brand", merchants from all over the country came to the forefront. The company's sales increased rapidly with double digits every year. The total sales from January to June this year increased by 25% from the same period of last year. At the same time, the "Sun and Moon" retail industry "position" has been further expanded, Nanjing Commercial Building, Beijing New World Department Store Co., Ltd., Suning Global Shopping Mall and other large-scale shopping malls have expanded the area of ​​"Ming" brand jewelry counters... a short period of 2 years. The number of Ming-brand sales counters soared from 200 to more than 300. "Ming" brand jewelry has been widely sold in all provinces and cities and some overseas regions except Taiwan and Tibet. The brand has also spawned operational and management mechanisms that are compatible with the development of the "Sun and Moon." In the past, the production department produced according to the “production-to-distribution” model, and was often out of step with the sales department. After becoming a Chinese brand name, the production department and the sales department completely implemented the “labeled sales”, and the degree of harmony reached 90%.

If brand names are not innovated, they will be eliminated by the market. In order to improve the overall design capability and level, the company has set up a design company in Shenzhen, has established long-term cooperation with well-known Hong Kong designers, and nurtured a team of 100 designers to develop more than a thousand new products each year to maintain " "Ming" brand jewelry vitality.