Armani London Holds Grand Launch Event to Launch "Red Product" Series

The Italian Giorgio Armani can be said to be the most influential fashion designer in the fashion industry today. His new product launch usually only appeared in Milan and Paris Fashion Week. Yesterday, the fashion industry master also came to London and held a 3-hour fashion press conference.

The Giorgio Armani 07 spring/summer fashion show was held at the Erkelt Exhibition Center in London. Famous singers Beyonce, U2 lead singer BONO, blind tenor Andrew Boccoli, Hollywood stars DiCaprio, Sean Penn and other film stars are all dressed up to participate in this fashion At the press conference, the scene seems to be more lively than the general award ceremony.

Before the formal launch of the fashion press conference, U2 singer BONO expressed thanks to Armani on behalf of the Global Fight Against AIDS Foundation.

Armani's three-hour fashion conference was held mainly to fully introduce Armani's "red product" series.

"Red Products" was launched in January 2006 by Armani and American Express credit card, GAP Fashion, and Converse Sport Shoes at the Davos World Economic Forum and the U2 singer BONO. Companies participating in the Red Product Program will use part of their profits to support the work of the AIDS Global Fund in Africa, especially to help African women and children fight AIDS.

In order to fully display the Armani Red Series, the designers specially invited more than 50 models to join the T-shaped platform. In the past, such grand scenes only appeared on Milan Fashion Week.

After the fashion show ended, the famous singers Beyonce, Andrew Bocelli, etc. turned the T-stage into a stage, and the singers who danced with them were Armani's most admired models.

Prior to the start of the fashion press conference, Armani expressed his opinion on whether the “too thin model should leave the T-table” that has been stirred up recently.

Armani said he never chooses too thin models. He only uses models who look healthy. Unfortunately, media and fashion commentators have always used photos of girls who look extremely thin.