McDonald's Launches “Ice City Raiders” and Comes to Harbin

Dalian has a mild and humid climate in winter. On December 10, McDonald's (China) Co., Ltd. held a celebration of the tenth anniversary of the establishment of Northeast McDonald's in this famous seaside city. During the celebration, Mr. Shi Lesheng, the chief executive of McDonald's (China) Co., Ltd., who has had 38 years of McDonald's work experience and rich operating and management experience, accepted an exclusive interview with this reporter.

Reporter: As the new chief executive officer of McDonald's (China) Co., Ltd., during the past year or so, McDonald's company sales have maintained a good momentum of growth. Please tell us about the current status of McDonald's in China.

Shi Xereng: McDonald's is the world leader in retail food service industry. Since 1990, McDonald's has opened the first domestic store in China. Since its development, McDonald's has 770 restaurants in China, covering 108 sub-administrations in 25 provinces, cities and municipalities. area. At present, we have more than 50,000 employees in China, of which 99.97% are Chinese employees.

Reporter: Does the McDonald's company hold this grand celebration of the 10-year celebration of the Northeastern company. Does it mean that the future McDonald's will increase investment and market development efforts in Northeast China?

Shi Xereng: McDonald's Northeast Corporation has created a very brilliant performance in the past decade and is worth celebrating. In the ten years, we have served more than 276.4 million customers and restaurants have invested more than 15 million yuan.

Now that the revitalization of the Northeast has entered a crucial stage, McDonald's will certainly seize this rare historical opportunity and increase investment and market development efforts in the Northeast.

Reporter: At the tenth anniversary of the McDonald's Northeast Corporation, the first “Laushui” restaurant in Northeast of McDonald's began to enter the northeast. When will the “get-through” meet the consumers in Harbin?

Xeroxen: McDonald's "get off," also called the car restaurant, customers can easily complete the "order - checkout - take meals" three steps, the restaurant is open 24 hours, is a novel, thoughtful and fast Form of purchase. With the continuous increase in the share of China's motor vehicles, I think it is the time to “get fast” to enter the Northeast market. We analyze that the market that has come to Harbin will be optimistic. We are very willing to serve more Harbin consumers who are pursuing fashion and efficiency. "Getting in" and "entering" Harbin are already on our agenda, but we must also choose the right time.