NOVO Shanghai Raffles Store inspires fashionistas to “watch the tide”

On March 23, 2007, NOVO New Concept Stores held a spring/summer 07 new fashion show at the Raffles Store Shanghai. “View tide” means that NOVO starts the source of 2007 fashion trends and inspires fashionistas to “watch tide” together.

This interesting fashion show is unique because it is conducted in the mall's open business environment. There is no professional T station, no neat auditorium, no closed show. The customer channel running through the store becomes the model's catwalk route. At 5pm, the event opened with a hip-hop hot dance performance.

In the evening, the flow of people in the shopping malls buzzed in. When models dressed in costumes rushed out, models from both home and abroad emerged, and their individuality and vitality were demonstrated, attracting a lot of attention.

The brands participating in this spring/summer new release show are all from the NOVO Raffles store. There are top denim brand Evisu, NOVO self-concept shoe store NOVO Sneaker, and fashion brands G-STAR, Quiksilver, Roxy, Miiow, ISO, ebase, Lids Wait. In different ways, they interpret the new direction of fashionistas.