"Grassroots" Icos cools teen clothing market

In the eyes of many people, New York, USA is the capital of world's top fashion brands such as Dior, D&G, Boss, Dunhill and Ports Piombo. It is also a luxurious, simple, straightforward and elegant style. Representatives of clothing, their brand image is established in the consistent gentrification, high quality principles and unique, relaxed design style, and will be based on this integration into many popular elements, this is the reason why luxury brands are always charming . They generally adopt a market strategy of "Less is more" to deeply attract a group of rich families and adventurous individuals with their innovative designs, high-tech fabrics, unique packaging, and unique understanding of luxury. The aristocracy became a loyal customer of its brand.

However, in fact, nobility and luxury are not all of the development of U.S. clothing. More consumers in the U.S. are like you and me. They like to promote cheaper and discounted goods at major supermarket chains such as Wal-Mart and Carrefour that promote "everyday low prices." normal consumer. When consumers buy clothes in the United States, ordinary consumers pay more attention to practicality, appropriate prices, and simple and elegant clothing styles.

How to allow more ordinary consumers to accept and like the new brand with the right price becomes the goal pursued by every designer and brand merchant. Just like ZARA, Benetton and other popular clothing brands choose “low price, good quality, smart design, Faster update!” The brand development strategy has attracted sales volume that can't be pursued by the massive consumer groups and high-end luxury brands worldwide. Their success inspired more brands and cutting-edge designers such as: Dinke Kabo from Delaware, USA, chose to follow the development of these successful people. Through years of hard work, he has been leading the ICIS brand designer. Focusing on the design of youth apparel, it has gradually emerged from many low-priced apparel brands with precise professional positioning. It has become a rising star and a leader among young fashion designers and has already competed face-to-face with many well-known costume designer studios in the United States. . For the Chinese market, Idoo Cool Brand plans its products into 4 series. According to the market's response, it continuously launches new models every month and every week. The price strategy of the products takes the quantity as the goal so that agents can earn money and earn quick money. To recover the cost, the retail price of the product is also locked in the low-to-medium price range of RMB 40-200. This will enable consumers in every region of the country to not only like to wear it, but also to afford it!

This designer brand born in Delaware, USA opened its own first design studio and garment processing factory in a small town in Newquay in 1989. From then on, this brand new and unique positioning has been established. The brand that provides the most comfortable feeling for young people who like sports and leisure feels a brilliant development. Perhaps compared with the noble image of many of the world’s top brands, the ICIS brand lacking profound historical connotation seems to be more Like a "grassroot." However, its brand name "Ida Cool" is China's brand name will surely carry on the "cool" culture of the United States! And, from the very beginning, this “grassroots” brand has a firm belief: to express its lofty ambitions in China - will, “provide all 15-25 year olds with their favorite, affordable products and Quality service is our responsibility!” We have also always believed in our ideal model: leading international product design + excellent production process + affordable price + attractive brand image + system promotion service = brand success.