E3 hand "Miss" to lead the new ideas of children's shoes

Zhejiang E3 Shoes Co., Ltd. under the popular brand since the fall of March 2011 New Orders will be successfully turned the brand gorgeous, but also with the China Fashion Association to establish relations of cooperation, and release E3 brand color marketing strategy, followed by E3 brand leader Announced that the company formally signed Taiwan fashion children "Miss" combination, featuring E3 brand image spokesman. As a color marketing strategy leap, E3 brand to achieve brand differentiation and lead the color era of China's children's shoes, brand upgrades to complete another step. Footwear Co., Ltd. Zhejiang popular E3 brand is the first proposed color marketing strategy of China's children's shoes brand, located in the "children's color shoe." Color is an invisible key to open the minds of consumers, color is also an effective tool to achieve effective marketing of children's shoes. "After our long-term market research and analysis, we found that children's shoes colorful color, fashion has come of age, which coincided with the popular footwear more than a decade to uphold the fashion, fashion product personality coincide." Zhejiang Chen Liming, chairman of the popular footwear industry, said that E3 is not only adhering to the concept of a happy and fashionable brand. It will also work hard to lead the color era of Chinese children's shoes and create a happy and stylish color shoe for Chinese children. "Missy" is composed of two lovely little girls from Taiwan. Members Wu Zhao-chuan and Aiko are 10 and 12 years old, respectively, but they are young and can not hide their fashionable, cute and funny star temperament. In 2008, Wu Zhaochuan and Aiko were selected to participate in the Good Morning Family NEWSTAR overseas draft. In 2009, they were formally identified as the group name and officially debuted in Taiwan under the name of "Missy". They also received extensive media attention from both domestic and foreign media. "Missy" combination of its sweet and lovely, innocent, favorite for the majority of industry insiders and outsiders, and in major advertising MV and many big-name star concert budding. The "Missy" stylish and lovely shape and colorful childhood are also in line with the E3 brand positioning. Adhering to the brand "Enjoy Everyday Everything" concept, with the children's shoes market and consumer psychology in-depth study of the investigation, E3 brand under the leadership of chairman Chen Liming successfully fashion as a selling point to create a fresh, trendy children's shoes brand, and in color Under the guidance of the marketing strategy, pay close attention to the trend of popular color development and color development, pay attention to reflect the colorful, comfortable, healthy and humane characteristics, fully meet the consumer demand of Chinese children and grasp the fashion trend of China's children's shoes to create Chinese children's exclusive "color shoes Cabinet "to achieve a fusion of popular and practical, fashion and health co-exist. The E3 and Taiwan fashion combination "Miss" combination of hand, through this sweet little star fashion form fully reflect the product design and color with the product, and E3 will simultaneously carry out a series of new product development, I believe E3 will With the "Missy" sparkling star to show the brand new era of color shoes, promote the E3 brand continue to move forward.

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