Ju Menglai: How to do the bedding display in the store

The bedding display of the specialty store can cause consumers to purchase, and can promote the purchasing power of consumers. Ju Menglai Home Textile Sales Consultant pointed out that the display of bedding must follow the six principles.

1. Attractively concentrate the existing products in order to highlight the momentum; correctly put the price label; after completing the bedding display work, deliberately take off a few items, one is convenient for customers to pick up the goods, and the other is to cause good sales of goods. With the space display, make full use of advertising materials to attract the attention of customers; you can use the whole stack of irregular display methods, which can save the exhibition time, but also can generate special offers.

2, the price price should be clearly identified, the price tag must be placed in a conspicuous position, the size of the number will also affect the attractiveness of the customer, directly writing the special price is more attractive than telling the customer the discount number.

3, profitable bedding display must really help to increase store sales; strive to help display the location of sales; pay attention to sales records can increase sales of specific display methods and displays; timely tell suppliers of bedding The display of the help of profit; the use of the "first in, first out" principle, reducing the possibility of return.

4. Display points For traditional shops, it refers to the shelf position behind the counter and the line of sight, the cash register, and the front of the counter. For supermarkets or affordable stores, shelves with the same height of sight, customers' access points, and the center of the shelves are ideal display locations. Start the promotion with the following positions: the center of the walkway where the store has the most people, the top of the shelves, the corner of the wall shelf, and the checkout counter. Bad bedding display points include: warehouse exits, dark corners, dead corners on both sides of the store door, and strong smells.

5. Convenience bedding should be displayed at the location where customers can easily pick up the goods, strive for better display points, and strive to enable customers to obtain goods from different positions and directions; ensure that there are more than 80% of the goods on the shelves to facilitate customers. Purchase; avoid mixing different types of products, and don't stick the promotional materials on the products.

6, stability bedding display is to help sales rather than "stunt performance." When doing "stacking display", consider both a position that can remain attractive and the stability of the stack. When doing the "box stacking" display, the open box should be placed in a stable position, and the empty box should be replaced from the top to ensure safety. (Gu Menglai Home Textiles)

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