The rise of online shopping prompted "tailor shops" to switch to "changing clothes shops"

Younger women revisit their clothes

Recently, I came to a change shop in a shopping mall in Shuangjing, Beijing. Two tailors changed their clothes and the sewing machine kept spinning. “Customers who change clothes here are using one-third of the clothes that they bought. They are online shopping. However, there are quite a few high-income white collars in the neighborhood. The clothes that are used to change are relatively big. It's not cheap. We have different prices based on customer's requirements. The price varies from tens of tens of dollars to a few thousand dollars." The store owner who changed clothes and changed clothing line said, "In recent years, due to inappropriate online shopping clothes The number of shoppers changed year by year.” In a small shop, the reporter saw that most of the hanging clothes were women's clothing. The shopkeeper said that many young girls are repeat customers in the shop and often take clothes here to change.

A change of clothes shop near Beijing’s Asian Games Village advocated by the woman: “I think that many of the clothes I changed were purchased online. For a long time, I didn’t change my clothes very much. For nearly three to four years, I changed clothes for customers. Suddenly, I asked these repeat customers and I learned that these clothes were mostly purchased online.” According to her estimates, online shopping clothes account for about one-third of the clothing business. Recently, there were more than a dozen customers a day. It was with online shopping clothes coming to the door. Slightly messy and crowded shops are full of clothes, and the shopkeepers talk about the change of clothes brought by the online shopping boom.

In fact, in recent years, a large number of ready-to-wear brands have provided consumers with full options. The tailor shop's business has thus been affected. Some tailor shops have disappeared, and some have repackaged and changed their high-end custom routes. The rise of online shopping now brings vitality to the old business of changing clothes.

“If I could not wear online clothes before, I wouldn’t send them back to the online shop.” Duan Huijun, who loves online shopping, is an 85-year-old, loves to surf online, and she often sees the habit of online shop reviews. She sees some buyers mention “ The size of the clothes was not allowed. She took the tailor's shop and changed her contents, and he tried to change the unfit clothes to the tailor's shop. The result was time-tested. "Clothes Times" reporter learned that online shopping clothes is not suitable to change the crowd to the tailor shop, such as Duan Huijun young girl is definitely the main force.

In response to the investigation of changing clothes, 20% of respondents were aged 18 to 25 years, 20% of respondents were between 26 and 35 years old, and 30% of respondents were aged 36 to 45 years old. Among them, 30% of the respondents were over 46 years old.

Many tailors said that nowadays young people are buying clothes on the Internet because they are cheap and they have many styles. They are willing to try this kind of clothes. Many people are still repeat customers and take clothes every two days. Of course, not only young people come to change their clothes here, but some young and middle-aged women are more willing to change their clothes, mainly because they are more able to afford shopping.

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Ordering clothes on the Internet, getting them at least two or three days, is not appropriate to change to a tailor shop. Some people may say that this process is also very cumbersome, change the clothes is not too much trouble? Direct return can not you?

Among the randomly sampled samples, more than 30% of respondents often go to tailor shops to modify their clothes. 20% of respondents who find that online shopping clothes are not suitable will consider taking them away. More than 30% of respondents will still send them back. Shop or simply return.

Duan Huijun introduced that she had calculated an account: If there are problems with the size of the clothes, many shop owners do not bear the cost of mailing. Send clothes to spend 10 yuan shipping, send back 10 yuan, one to 20 yuan back into a simple change of clothes is almost 20 yuan. Choose clothes that don't change clothes, and the reasons given by netizens are also quite sufficient: “Some shopkeepers are not good at talking. There are times when you are busy with idle time. It's better to change clothes.” “If the size of the clothes is not appropriate, it cannot be done. The clothes that are guaranteed to be changed back for the second time must fit together or be changed."

The same 80-year-old Xu Shuo, who loves fashion and wants to save money, has his own experience in dressing: "Fashion must be his own, just try it when he is happy." In the past two years, Xu Shuo went to change clothing shops. Old fashion has a keen interest in "changing" an old dress into a distinctive new dress. Although it is sometimes expensive, it is both environmentally friendly and full of fun. In the interior design, he often has the opportunity to go to Europe because of his work relationship. He always buys special clothes there. "A lot of brand names in Europe are very cheap. Big brand pants cost more than 100 euros. In China, it costs thousands of dollars. But there is no responsibility to change it for you. We Asians don't wear it, so we have to buy it back. I changed the sleeves, pockets, and body length of a suit and spent two or three hundred dollars. Sometimes I wouldn't look at the clothes I bought and change them."

How to spend less money and continue to wear new fashion? Learned in the survey, different seasons to change the clothes is not the same, in autumn and winter, customers change their coats, coats, spring and summer, mainly to change skirts, chiffon shirts. For example, an old pair of trousers, cut off half the trouser legs, and then buy two beautiful lace stitches, a new five-point pants was born; an old pair of jeans cut and cut, became a cowboy bag; ordinary jacket to change the collar, add burrs ... The young people who liked the personality added old clothes to the latest popular elements. Clothes, pants, cashmere sweaters, down jackets, and leather garments have all been transformed. And most of the change shops have also launched discounted promotions to attract customers.

Experienced tailors have studied clothing and fabrics, and at a glance they know how to dress. Many change shopkeepers suggested that it is very important to open and change clothing stores, cutting and sewing quality, but also have a high aesthetic vision and design level. The change of a piece of clothing may be very simple in terms of craftsmanship and technology, but it may produce stylistic effects on the design. In addition, many change shops also provide high-end services including dyeing and customization.