TIMEABLE: Business Casual Men's Black Horse

TIMEABLE: Business Casual Men's Black Horse

In the increasingly serious homogenization of business casual men's wear, the new brand TIMEABLE attempts to create a new world in the Chinese menswear market with its global operating system and unique business model. On September 3, 2013, TIMEABLE China opened its first store in Beijing Set Mall, and later Dalian McLaren also met with consumers. How will it find its place in a highly competitive market?

Globalization System Creates Perceptual Business Leisure
Three cities are closely related to TIMEABLE: Seoul, Beijing and Milan.
Beijing Kong Tianbao Garment Co., Ltd. Operations Director Kong Xiang sent from South Korea, had previously had nearly 10 years experience in the clothing company in South Korea, 15 years ago came to China, has also been engaged in the apparel industry. “TIMEABLE is a menswear brand originated in China. We have a professional production team, set up a global connection system, and set up fashion design studios in China, Korea and Italy. We inject global popular elements into product development and meet with differentiated design. Consumer demand creates the most fashionable men's wear in the country.”

There are four elements that are the source of TIMEABLE style: Europe's fashion elements and noble style, South Korea's tailoring and color, cowboy's vitality and exploration spirit are the core, together with Chinese men's body and national temperament, it has formed a unique style of TIMEABLE. .
TIMEABLE speaks of the language of the world, pursues world fashion styles, and hopes to design clothing categories that people all over the world like and use design to communicate with people around the world. It is working hard for the internationalization of Chinese clothing, trying to create an internationalized apparel brand that is synchronized with the world and designed for Chinese people.
One word well expresses the TIMEABLE style: Sensibility. What it needs to do is perceptual business casual wear, pay attention to the fabric and the sense of wearing, the style is just right to show the fashion and fashion, but without losing the other party's respect and etiquette. It combines the popular elements pursued by the world at the moment with the design. Through the combination of globalization, it conveys the leading fashion sense to the other party and gains more self-confidence through the differentiated fashion.

TIMEABLE is geared towards a dynamic and vibrant business people who pay attention to the social manner of connotation etiquette. TIMEABLE is designed to focus on comfort. Design is not limited by age. It not only reflects dynamism and a sense of fashion, but also reflects consumers' high-grade pursuit of clothing and life. Passing trustworthy dresses to each other is a strategy for social success.
For example, it's a casual suit. Dress suits are used to deal with workplace operations, and leisure suits are prepared for everyday wearable communication of the wearer. Casual suits are generally not reinforced, and the styles are more varied. The fabrics are mostly cotton and linen, and the matching methods are more diverse. The sense of balance between grand and casual is held just right. It is also the best dating dress for men.
TIMEABLE's unique category consists of a business outfit that is paired with jeans and slacks. It focuses on pursuing mobility and personalization. It allows the wearer to be younger and brings more trust and energy to the other person. A trend design concept that stands out from the inherent business image. Stretch fabrics, trousers style jeans can bring different wear feelings, it is both steady and dynamic, not only suitable for leisure, but also suitable for business occasions.
Most of the TIMEABLE garments use natural fabrics such as wool, cotton, and fur to convey a feeling of close contact with nature and a great sense of comfort. It combines the high-end fabrics and designs imported from Europe, South Korea and Japan, and uses differentiated accessories to make the products more unique.

Unique business model to win the terminal
In the three-storey men's area of ​​Scitech Plaza, the TIMEABLE shop area is approximately 30 square meters. More than a decade ago, Confucius said that when he first came to China, the high-end shopping malls in Beijing were non-Seyter and Yansha. TIMEABLE selected the first store here because of Beijing's special status in China, and because of the match between Scitech Shopping Center and the brand.
After a period of operation, TIMEABLE's store design and decoration have been well evaluated by the shopping malls. The unique style of this new brand has been recognized by customers.
“Customers who come to our store are all looking forward to wearing their own unique style.” Confucius said that today's consumers are getting higher and smarter, and they are very good at identifying which products are more suitable. Your own, will look for more unique products. TIMEABLE will differentiate with other local brands in terms of fabric, type, color, etc. It will also closely follow the advanced concepts and practices of international brands.
This one has to mention TIMEABLE's 4S concept store and 5D space. 4S is Sell, Life Style Salon, Self-identity, and Sight experience. TIMEABLE's 4S model concept store has broken through the single sales function of most clothing stores. Besides selling products, it is a fashion salon that provides consumers with personalized services and unique visual experiences.
In addition, TIMEABLE will create a differentiated shop atmosphere in a variety of ways to create a 5D three-dimensional space where stylized shop fittings and products bring different visual cues to customers. The unique aromatherapy service will also awaken the customer's The sense of smell, and the enjoyment of listening with the exotic background music will also stimulate the ears of the customers. The tactile sense will interact with the consumers through online and offline various technology terminals. All this is only to bring different feelings to customers, enhance the emotional resonance of customers and brands, give customers a relaxed and enjoyable "Guest" experience.
“If some of the current local brands do not change or adjust according to trends, it is difficult to continue in the market.” Confucius said that some men's wear brands have recognized their own problems and are actively adjusting, but TIMEABLE Hope to start at the station and stay ahead of other brands. It will win the market through the most creative and creative shop image, the most international fashion apparel design team and the most forward-looking marketing strategy.
According to Confucius's introduction, TIMEABLE will continue to enter high-end shopping malls in first-tier cities next year. According to the plan, the number of direct-operated stores in TIMEABLE will increase to 30 in 2014, and franchise stores will increase to 20. “At present, there are some very good shopping malls that are actively contacting us to settle in.” Confucius said.