Fur collar led the price of feather down expensive

This year's decision to start a new down jacket may be a "difficult decision." Down prices have risen significantly this year. Even shopping malls find it too expensive.

The reason why the prices of down garments have risen significantly is, in addition to down prices, a very important reason – the fur accessories that everyone loves have gone up.

Shopping mall down jacket collectively climbed on the 2 prefix When the mall began to put down jackets in the last two weeks, the price of down jackets this year was expensive, and even the malls felt a bit too much. “Women’s down garments have risen by 20%~30% from last year. At the brand counter, a down jacket with a fox fur or raccoon fur collar has easily sold over 2,000 yuan.” People said that the price of down apparel of the same quality last year was about 1,600 yuan.

The salesperson explained that bird flu in the first half of the year caused down prices to increase, so it is normal for the price of down apparel to rise this year. Even the live down-filled duvets are half the price compared to last year. They charge a bed of 3 pounds of 95% white goose down quilt, and even the quilt count has already been 4,000 yuan.

This week, the minimum temperature has dropped to zero degrees Celsius, but the sales of down jackets have not been as much as the mall expected. “The price has risen too high and the cold weather is not long enough. It may be the reason why the down jacket is still not sold.” The person in charge of a shopping mall said that this is also related to the consumer’s psychology, and it’s going up in economic growth. Down prices are not so expensive. It is normal to buy two or three down coats in the winter. And now it costs 2,000 yuan to buy a down jacket. It may be necessary to think carefully before deciding.

In the eyes of the clothing brand's manager, the down coat of 2,000 yuan is not an exaggeration. The better down coat has already crossed the 5,000 yuan level.

Down prices rose because the fur was too expensive This year's bird flu did bring down prices of feathers. Down prices of 90% of down materials commonly used by down companies have risen to RMB 700,000 per ton in May this year. In April, the manufacturer received a notice from the supplier that the feather volume had risen to more than 600,000 yuan/ton, and it was only 300,000 yuan/ton at the beginning of the year, because it was an old customer and it was traded at a price of 480,000 yuan/ton after bargaining.

However, the manufacturers frankly stated that although down prices have skyrocketed this year, they haven’t risen much even on a down jacket.

With a down amount of down jacket in 120 grams to calculate, after down prices, the down cost of a down jacket is also expensive 20 yuan. Linan, a person in charge of a down apparel company, said that although down prices have increased a lot, the cost of down materials only accounts for about 20% of the down apparel production cost. A down-filled down garment with 120 grams of down materials costs high down materials this year. A few tens of dollars. Affected by the continuous impact of e-commerce, the market is still in the promotion of old down jacket news, in the mall, some small brands of down jackets old discounts are mostly 3 to 5 fold, the price of three or five hundred yuan. Feathers and manpower are all on the rise, but the real reason why the price of down clothing soars is that the clothes occupy a small area of ​​fur.

"The price of small hair collars has grown too crazy." Manufacturers said that from 100 yuan / bar rose to 300 yuan / bar, a full increase of twice.

The down jacket borrows fur and becomes "tall"

In the traditional impression, down jackets that use only synthetic fabrics cannot afford high prices. In the mall sale, an ordinary style, all chemical fiber fabrics, old coat without any fur decoration as long as 200 yuan. "Down jackets with fur collars can cost more than 25% more than down jackets without fur collars," said an industry source.

Fur can always get people's preference. In addition to outdoor, sports or casual brands, fashion apparel brands have long used fur to decorate down coats. Some manufacturers have used fashion to develop their down apparel brands early. New models are released and foreign models are invited to catwalk. A good-looking down jacket looks not only bloated, but also has to look luxurious. This has to be done with various combinations of water mane, fox fur, raccoon hair, glittering beads and rhinestones. This down jacket is no longer a simple cold-functional product, but with popular fashion as popular fashion, you can enjoy more brand premium.

In a circle around the mall, there are few down coats and no such decorations. Insiders joked that if a down coat is decorated with fur hats and collars, it is a "comfortable" down coat. If leather is used instead of traditional synthetic fabrics, it will become a fighter in feathers. Not only women's, men's down jackets also have this trend.

Even a professional mall owner will encounter such clothes hesitant: a fox fur collar and sheepskin fabric filled with high-grade white goose down, at least 5,000 yuan worth of clothes, in the end should be counted down jacket or What about fur?