How to display a single product in a store

How to display a single product in a store

What is an exhibition?

Display is the theme of merchandise, the use of artistic techniques to display the characteristics of the product, attracting the attention of customers, causing its desire for the purchase of goods. A store that can use the art of display to an amazing extent, to some extent, has greatly captured the hearts of many customers and allowed them to feel trust in the heart of the sale. If windows, shelves, etc., are the hardware facilities in the stores, then there is no doubt that the display is the software facilities of the stores and affects the mood of consumers intangibly. Today's lingerie shop plan focuses on introducing the art of underwear display to readers and friends. The following five methods are mainly used:

First, the theme display In order to meet the season or a special event and season, according to a specific theme of the inner display, creating a unique atmosphere. For example, some shops will hold discounts and price reduction activities during the National Day holiday, and the new listing highlights recommended activities, etc., all belong to the theme display. This display is to highlight a certain part of the product, so that customers can pay attention to this area at a glance. Of particular note is that this display method is not suitable for a long time display of a theme, should always change the theme, give customers fresh. When used properly, sales of goods in the exhibition area will be very high, but the disadvantage is that it will take more time and effort.

Second, the overall display of the overall display, is to use the mannequin to display clothing from head to toe, for the clothing store is an essential display. Because underwear is often purchased separately, it is best to use this display method to put some coverall underwear on the models in autumn and winter, so that customers can form an initial impression on the overall contours of underwear. It's easy to think about suitability on your body.

Third, neatly display the entire display, as the name suggests is to put the goods neatly and orderly placed on the shelves, giving people a visual sense of beauty. This display method is suitable for underwear styles that customers often buy, or because of seasonal reasons, the type of underwear that is purchased is very large, or the underwear that the store itself wants to sell to the consumers in large quantities, highlighting its sense of quantity.

4. Random display Random display is to stack goods randomly, giving people an illusion that they are disorderly and have rich choices. It is very suitable for underwear used for discount promotion. As long as customers see such display methods, they will understand that the piled underwear is a cheap special item, and it is natural to purchase.

5. Related Display The related display mainly refers to some different types of related products placed together. As far as the underwear shop is concerned, some underwear and home wear can be placed together, which not only increases the richness of the store's merchandise. At the same time, it can increase the probability of customer purchase, so that when purchasing such goods, it will also easily buy the next product.

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