The market demand in Europe and the United States is gradually recovering, but it remains uncertain. As many companies focus on the domestic market, exploring new channels and finding fresh opportunities has become a top priority. A toy manufacturer from Shenzhen shared that their production capacity has now returned to pre-financial crisis levels, but they need to further expand their sales networks.
According to preliminary data from the National Bureau of Statistics, China's GDP reached 17.28 trillion yuan in the first half of this year, marking an 11.1% year-on-year increase—3.7 percentage points higher than the same period last year. From January to May, the value added by the light industry sector rose by 14% compared to the previous year. However, the sector still relies heavily on foreign investment, making it essential to continue boosting domestic consumption.
Despite the positive growth, the light industry—covering textiles, home appliances, hardware, toys, and handicrafts—still faces challenges related to structural adjustments and transformation. Balancing rapid production with effective sales remains a key issue.
From October 21st to 24th, the 18th China (Shenzhen) International Toys and Gifts Fair took place at the Shenzhen Convention and Exhibition Center. Over 100,000 square meters of exhibition space welcomed participants from various sectors of the light industry. Nearly 3,000 companies were actively involved in procurement, R&D, and collaboration across the supply chain.
With just three months until the event, all exhibition booths had already been booked. Renowned companies such as Nanjing Taishi, Shenzhen Lianchuang, Shanghai Bopin, and others have long been active in the gift market. Each year, they look forward to the fair as a crucial platform for business development.
"Since our company began participating in the Shenzhen Gift Fair, we've grown alongside it," said a representative from Shenzhen Lianchuang. "From initial orders to full cooperation, we now hold dealer conferences at the event to better understand market trends and prepare for new product launches."
As customer demand for customized gifts increases, more companies are leveraging the gift market to expand globally. The Shenzhen Gifts Show plays a vital role in connecting industry players. According to Jiang Chengwen, Chairman of Reed Reed Huabo, the fair continues to invite more buyers from different fields each year, using open bidding, negotiations, and business matching to create seamless trading platforms for new merchants.
In response to the challenges brought by the financial crisis, the event has implemented stricter intellectual property protection measures. This helps ease concerns among foreign trade companies about imitation products, encouraging them to introduce original innovations and enhancing brand awareness and independent development.
Recent exhibitors include a growing number of companies in home textiles and electronics, which are currently popular consumer segments. Companies like Zhejiang Jieliya, Changshu Zhenhong, and Shanghai Nanfang Decoration have become highlights of the show, along with appliance brands such as Fujitsu and Guangdong Yilong Electrical Appliances.
"In a saturated traditional market, we are accelerating our expansion into second- and third-tier cities, shifting our focus toward innovation and service, and even exploring direct-to-consumer models to reduce distribution costs," said a representative from Jieliya. "To achieve these goals, we rely on a strong information platform."
Supported by local government initiatives and free express trains set up by organizers in the Pearl River Delta region, the Shenzhen Gift Fair continues to attract thousands of international buyers and visitors. With its growing influence, more companies in the supply chain hope to seize new opportunities during what is being called the "Great Gift Era."
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