A number of fashion brands such as German C&A stationed in Daning International Business Plaza

Ms. Liang Meifen, Marketing Director of Fulesite Real Estate Development Co., Ltd., told reporters yesterday that a large number of fashion brands, including the German clothing brand C&A, will soon unveil the Daning International Commercial Plaza, which will open in August this year. It is reported that about 25 percent of the 250 or so fashion brands introduced in Daning International Business Plaza entered the Shanghai retail market for the first time, and about 75 percent of the brands crossed the Suzhou River for the first time, with about 85 percent of the brands. For the first time, the brand has entered the northern Shanghai area across the Inner Ring Road. The regional distribution structure of fashion brands in Shanghai will undergo a breakthrough change.

To form a business alliance with tenants

Ms. Liang Meifen said that the consumption of fashion in Shanghai's northern and southern regions is almost blank, and it lacks the large-scale pure commercial facilities that are matched with the rapid rise of middle-to-high-grade residential buildings, office buildings, and mid-to-high-end consumer groups in the metropolitan industrial area in northern Shanghai. In addition to those fashion brands that entered the southern regions of Xujiahui, Huaihai Road, Nanjing Road, and Lujiazui, there were no environments or conditions for the fashion brands to enter the north of Shanghai. Now, the business environment and atmosphere of Daning International Commercial Plaza, especially the positioning of fashion brands, has established a platform for entering the northern part of Shanghai.

Ms. Liang Meifen told reporters that the targeted consumer groups of Daning International Commercial Plaza are very clear. They are the consumer groups with an average monthly income of 6,000 yuan or more and 25 to 35 years of age. They like fashion brands, pay attention to the consumption environment, and demand high-grade services. They are also happy to participate in various innovative branding and marketing activities. To this end, when Daning International Commercial Plaza introduced the brand, it focused on the principle of branding, large scale, new style, and function, and focused on the current brand structure.

Ms. Liang Meifen told reporters that in order to form a business alliance relationship with brand merchants, Daning International Commercial Plaza and tenants did not adopt a simple rent collection method according to different shops, and then regardless of the tenant's operating practices, they used the method of securing the base of Jiading. , Binding with the interests of brand owners, in this way, the brand enthusiasm of business operators will be higher, their responsibilities for the overall marketing of shopping centers will be more strengthened, and consumers will also get better products and better services. Can receive "three wins" effect.

Commercial property is for rent only
Daning International Commercial Plaza covers an area of ​​about 55,000 square meters, a total construction area of ​​about 250,000 square meters, of which commercial area of ​​95,000 square meters, is a comprehensive, multi-functional shopping center. The commercial plaza has eight functions, including business hotel, office building, SOHO office building, retail, catering, entertainment, educational culture and urban living facilities.

Ms. Liang Meifen told the reporter that besides selling all the office buildings in Daning International Commercial Plaza, a square meter of commercial property is not for sale. The shops are in their own hands and the shopping center’s business initiative is firmly in their hands. , we can organize, adjust and upgrade the brands in the shopping center according to the needs of the main consumer groups.

Up to 10 brand flagship stores
By the industry and the Spanish fashion giant ZARA, the US casual fashion giant GAP, the Swedish fashion giant H & M and the "world's top four fashion killer," the German cheap clothing chain giant C & A once created in other countries for 300 years out of 300 Chain store records.

According to Ms. Liang Meifen, fashion brands, especially those in Europe and the United States, have very high requirements for the selection of stores. After more than two years of pre-regional investigation and market research, the German C&A brand finally decided to enter Shanghai for the first time. It was also the first time to enter mainland China's specialty stores and flagship stores and chose Daning International Business Plaza in the northern part of Shanghai. . The C&A brand flagship store is located on one or two floors of the first block on the southeast side of the shopping center, covering an area of ​​1600 square meters. C&A brand men, women, children and other major fashion apparel will be launched.

In addition to the German C&A brand, it is now clear that there are close to 10 fashion brand flagship stores in Daning International Business Plaza, such as Lifeztore’s flagship store, created by fashionistas, and V-one’s flagship store in Italian casual fashion apparel. Watson’s largest flagship store in the north of Shanghai.

At present, the commercial property of Daning International Commercial Plaza has been contracted with more than 100 companies, introducing a total of 250 retail, catering, entertainment and leisure brands. In addition to German C&A, the popular fashion brand has more than 20 brands under the Canadian TXT Group. There are more than 10 fashion brands, more than 10 brands of In-Base fashion boutiques, Belleuve collections, and Cabbeen's men's and women's collections. The department store brands introduced are Sport100, Sport100 is a collection of Nike, Adidas, Reebok, Converse, New alance, Puma and other sports brands, as well as outdoor wear brands such as North Face, Columbia, Walker Shop and casual wear brands such as Levis and Lee Jeans.