Designer Eula Dennis: Three Elements With Trend Codes

Italian designer Eula Dennis, who was born in the 60s of the last century, has been working on the design of clothing for almost 30 years. From the very beginning, he worked with a studio that specializes in casual sportswear. In 1999, together with his partner Giangiacomo Margoniner, he created a studio EM'SActiveDesign, a designer and graphic designer, to design sports outdoor sports and leisure series. In recent years, Eula Dennis has worked with several of Italy's largest companies, such as RobediKappa, GasJeans, Cycle, and SergioTacchini. Thanks to its partners in different fields such as fabrics and clothing, he has been able to face the design with ease.

Currently, Eula Dennis is working with CAT and NorthSails, both of which are American brands. At the same time, Eula Dennis began to cooperate with the Chinese brand FORESUN products, and released the first quarter of the product in cooperation in March this year. In this year's CHIC men's section, Eula Dennis came to visit the FORESUN brand exhibition. The reporter's dialogue with the well-known fashion brand designer at the scene opened a door for more industry designers.

The season is very fine

Reporter: What are the design points in this year's FORESUN brand display products?

Dennis: This year is mainly a dark blue, military green led the trend of popular trends. Military style dominates all the series of outdoor and life outfits. In the details of the place with a lot of uniform fashion. The details of the professional uniforms of various countries during World War II were taken. In terms of fabrics, there will be a lot of cotton products this season, but nylon products will be relatively more in the next season. The two seasons I mentioned were spring and summer, and the latter was autumn and winter.

FORCEUN General Manager Chen Shuyong (right) FORESUN Design Director Eula_Dennis (left)

Reporter: So do you design R&D in two quarters per year?

Dennis: The release is like this, but the R&D process will be more meticulous. We used a relatively concise profile in the first quarter of the product and the structure was very clear. However, the second quarter of the product reflects the brand's style and soul. Autumn products will have more changes than spring products. It can be said that we are doing research and development by carefully cutting the year round. In this way, those who care about the brand will not buy all the wonderful products in just one season. They need some time to taste the style personality of the brand.

Reporter: Why do you have to cut the seasons in detail to do research and development?

Dennis: The benefit of doing so is to understand the customer's lifestyle.

Reporter: Is the brand more detailed in cutting the season, and the better the research and development?

Dennis: It should be just some of the brands that do this, and some brands that don't have explosives will not do it. For some fine mid-to-high-end brands, if the market cannot be scrutinized, it is very dangerous for product development. The advantage of competing with similar brands is whether the product is more humane. The design of the products throughout the year in a sweeping manner can certainly not take care of the needs of some details. So consumers think this design is very general.

Reporter: At this point, it's much like the way women's brands are developed.

Dennis: Yes. Even the menswear brand R&D of the military style has learned a lot of ways of working with women's brands in terms of methods and processes.