Quanzhou Fashion Design Introduces Paris Fashion
2019-02-04 14:02:51
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A few days ago, the left bank apparel and the internationally renowned fashion and lifestyle research institute Nellily Rodi's design office formally signed a contract. This move will be the first time that the left bank will cooperate strategically with an international design firm. Nailaldo will provide a full range of brand consulting services for autumn/summer 2012/2013/spring/summer 2013.
Hong Jinshan, chairman of the left bank apparel group, believes that the trend manuals that were introduced by Paris Nairobi for many years through its comprehensive use of techniques in business, sociology, and fashion, and its unique consumer market research methods are all related to the left bank. The research and development directions in the first phase fit together. He said: “Currently, how to seize the market and form its own brand culture is the weakest and most needed part of China's garment enterprises. In this regard, Nalini Luo once included RENOWN GROUP, PPR Group, and Pierre Cardin. Several hundred well-known brands including Levi's, Toray Group, and H&M have provided marketing design strategies."
The cooperation between the two parties reflects an increasing trend of the apparel industry in Quanzhou. Due to the increasing trend of internationalization, consumers are increasingly favoring international fashion elements to decorate their clothing. Quanzhou clothing brands are trying to invest in this area. Expand its influence overseas and bring closer the domestic apparel to international trends.
Founded in 1985, Nelly Luo Jun is based on "Popular Consultant + Design Consultancy + Marketing Planning". He has a team of 30 trend forecasting experts who bring together marketing experts, designers, and graphic designers. And set designers, their published trend manuals are widely recognized in the world fashion industry in France and even the world.
“We will be making a show in Paris on September 3rd. Nari Liluo provided us with a lot of opinions. This is a real improvement. We can see what foreign markets need for the brands and products of the Left Bank. "The brand's internationalization is the way to go." Hong Jinshan also emphasized that "the collaboration between Nalini Luo and the Left Bank is not just about the design but the overall brand operation, especially in the field of consumption patterns and innovation forecast. The injection of fresh blood can make the left bank's future internationalization smoother."
Many brands successively shot with the left bank to look at the European design team. As one of the representatives of the Shupai clothing, Lilang (China) Co., Ltd. has invited domestic senior designers to invest hundreds of millions of dollars each year to research and design design styles. We hope to obtain higher added value through original design. According to sources, Lilang cooperated with the French Paris Fashion Union to improve its design capabilities.
Xtep (China) Co., Ltd. has introduced the chief designer from South Korea for Xtep's fashion sports products to more boldly match colors and styles. It is understood that Xtep will also introduce more talents. These talents will come from Hong Kong, China, Taiwan, Japan and South Korea. “Korean people are very sensitive to the colors of shoes and apparel products, and Japanese people are very good at quality control and technology research and development,†the company said.
In terms of children's wear, Fujian Green Group Co., Ltd. has reached a strategic cooperation agreement with the Spanish brand KidsGallery. According to the agreement, by hiring a senior designer of Spanish brand children's clothing as the design director of his company, Green Group will shift the design workshop to Europe, using the latest and most fashionable design styles and design concepts in Europe and America, and combining Chinese elements with the world's fashion elements. .
"These companies use European design talent to build their own brands, which is very appropriate at present," said Chen Guoqiang, executive deputy director of the Institute of Industrial Economics at the China Garment Association.
People in the industry believe that working with professional management organizations and using their strong international network resources and professional experience to serve themselves will make the company's brand planning more rational and comprehensive, and it can broaden the company's international perspective and thus enhance the brand image. He said: "The international designer team has professional experience and abundant resources, but companies can not rely on these brains. Therefore, these external brains should be used as tools and they must be used well. The key lies in the company's grasp of the brand. ."
A few days ago, the left bank apparel and the internationally renowned fashion and lifestyle research institute Nellily Rodi's design office formally signed a contract. This move will be the first time that the left bank will cooperate strategically with an international design firm. Nailaldo will provide a full range of brand consulting services for autumn/summer 2012/2013/spring/summer 2013.
Hong Jinshan, chairman of the left bank apparel group, believes that the trend manuals that were introduced by Paris Nairobi for many years through its comprehensive use of techniques in business, sociology, and fashion, and its unique consumer market research methods are all related to the left bank. The research and development directions in the first phase fit together. He said: “Currently, how to seize the market and form its own brand culture is the weakest and most needed part of China's garment enterprises. In this regard, Nalini Luo once included RENOWN GROUP, PPR Group, and Pierre Cardin. Several hundred well-known brands including Levi's, Toray Group, and H&M have provided marketing design strategies."
The cooperation between the two parties reflects an increasing trend of the apparel industry in Quanzhou. Due to the increasing trend of internationalization, consumers are increasingly favoring international fashion elements to decorate their clothing. Quanzhou clothing brands are trying to invest in this area. Expand its influence overseas and bring closer the domestic apparel to international trends.
Founded in 1985, Nelly Luo Jun is based on "Popular Consultant + Design Consultancy + Marketing Planning". He has a team of 30 trend forecasting experts who bring together marketing experts, designers, and graphic designers. And set designers, their published trend manuals are widely recognized in the world fashion industry in France and even the world.
“We will be making a show in Paris on September 3rd. Nari Liluo provided us with a lot of opinions. This is a real improvement. We can see what foreign markets need for the brands and products of the Left Bank. "The brand's internationalization is the way to go." Hong Jinshan also emphasized that "the collaboration between Nalini Luo and the Left Bank is not just about the design but the overall brand operation, especially in the field of consumption patterns and innovation forecast. The injection of fresh blood can make the left bank's future internationalization smoother."
Many brands successively shot with the left bank to look at the European design team. As one of the representatives of the Shupai clothing, Lilang (China) Co., Ltd. has invited domestic senior designers to invest hundreds of millions of dollars each year to research and design design styles. We hope to obtain higher added value through original design. According to sources, Lilang cooperated with the French Paris Fashion Union to improve its design capabilities.
Xtep (China) Co., Ltd. has introduced the chief designer from South Korea for Xtep's fashion sports products to more boldly match colors and styles. It is understood that Xtep will also introduce more talents. These talents will come from Hong Kong, China, Taiwan, Japan and South Korea. “Korean people are very sensitive to the colors of shoes and apparel products, and Japanese people are very good at quality control and technology research and development,†the company said.
In terms of children's wear, Fujian Green Group Co., Ltd. has reached a strategic cooperation agreement with the Spanish brand KidsGallery. According to the agreement, by hiring a senior designer of Spanish brand children's clothing as the design director of his company, Green Group will shift the design workshop to Europe, using the latest and most fashionable design styles and design concepts in Europe and America, and combining Chinese elements with the world's fashion elements. .
"These companies use European design talent to build their own brands, which is very appropriate at present," said Chen Guoqiang, executive deputy director of the Institute of Industrial Economics at the China Garment Association.
People in the industry believe that working with professional management organizations and using their strong international network resources and professional experience to serve themselves will make the company's brand planning more rational and comprehensive, and it can broaden the company's international perspective and thus enhance the brand image. He said: "The international designer team has professional experience and abundant resources, but companies can not rely on these brains. Therefore, these external brains should be used as tools and they must be used well. The key lies in the company's grasp of the brand. ."
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