OK100 Interpretation: 2011 four major characteristics of China's children's wear development

China's children's clothing market trends are now very competitive, China's consumer figures have both showed double-digit growth, the children's clothing industry in the market has a large share of slowly, such a populous country in China, which is about 4% This is a huge amount of data! China's children's wear market has become the new focus of the competition in the apparel industry and the new Blue Ocean. In such a fierce competitive trend, the development of China's children's clothing industry in 2011 how, the development trend is like, OK100 children's clothing for everyone to do the following analysis and interpretation. First, China's children's clothing industry increasingly diversified marketing model The next few years the wholesale market will remain the mainstream of China's children's clothing sales model. The market will be the fastest-growing large and medium-sized integrated shopping malls sales, brand, price, marketing tools and changes in the market structure will also be the largest market. China's children's clothing store franchise such a model more and more people like to join the less expensive, you can also do not have to worry about the supply of the problem, you can also use their own brand has a brand, there is a strong after-sale protection. Second, the gradual fashion trend of China's children's wear China's children's wear styles gradually to tight fit or relaxed leisure-oriented, such as sand cage, thin harness half-length shirt and tend to adult India pants. China's children's wear fabrics are more soft and rustic cotton, linen knitwear, silk fabrics; color is the combination of spice color and jewelry highlight the contrast effect, coupled with the forest pattern, geometric pattern printing and ethnic style string decoration Highlight the innocence of children's personality traits. At the same time, OK100 children's clothing to black and white-based style of Japanese and Korean-style clothing has been more children's favor, you can use cotton flat knitwear, crisp poplin and soft linen fabrics, fun plaid, stripes and floral patterns matched Tasteful decals and embroidery, set off children's simplicity and purity. OK100 Children's wear Hoodies with thick jackets, dresses, loose pants, etc., are the best choice for fashion style children. Third, the number of China's children's clothing brands gradually increased in the past two years, China's children's clothing brand more than quadrupled at least in 2002. Chinese clothing online registration of the number of children's clothing business increased by 30 times over 2004, other professional clothing, children's clothing website children's clothing business registration number has several times or even more than ten times the growth. Guangdong Province, Zhejiang Province, Fujian Province, three children's clothing province to industrial clusters and professional market gave birth to a lot of a certain market competitiveness of the brand. Not only children's wear brand has increased, and even some foundries have slowly increased. Fourth, China's children's wear design technology to gradually improve China's children's clothing products greatly increased the degree of differentiation, product design is to follow the international design style. Chinese children's wear brand market, similar works have been relatively rare, many brands have formed their own style. Many brands hired international designers led the design, with more than 20 design studio children's wear enterprises are also numerous. Some Chinese children's clothing brand in the consumer groups has made a greater degree of recognition of the position in Guangzhou to bring both urbanization, fashion and economic children's clothing, many people will think of OK100 children's clothing. There are many companies to achieve a breakthrough design and style established, the future leader in competition will be in these do not follow the trend, not blindly from the brand. Have their own unique design concept, won win this unique. Seen from the above points, now China's children's clothing began to gradually out of the traditional clothing category, and began to diversify this area. Now children's clothing is a higher design requirements, each qualified children's clothing brand is very valuable, and some have begun to focus on the concept of environmental protection, even more some increase the anti-static, radiation function. In fact, such changes are slowly mainly the main health, clothing fabric from pollution. Some darker clothing fabrics have a lot of damage to our human body chemical raw materials. Finally, under the situation of fierce competition in China's children's wear market, the children's wear industry can compete for the forefront. It can only rely on innovative design, brand strategy design, to create their own children's wear brand, to form their own unique brand design, continuous improvement, Sincerely stand on the child's position on the design, feel the child's psychological feelings, constant innovation, and slowly expand the market share, and better promote the development of children's wear.

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