The three major sticks of the traditional retail industry "touching the net"
[China Glass Network] â— Traditional retail enterprises lack IT professionals. The online shop page design is old-fashioned. It lacks modern fashion and Internet genes. It is difficult to attract popularity. At the same time, it only relies on the original brand and channel promotion, and does not rely on other portal links. Enter, compared with similar companies, the traffic is too small.
â— Traditional retail enterprises follow the promotion methods of physical stores, and regularly promote the festivals. However, online marketing has already broken this model. Every day, there are promotions. The promotion will be replaced on the same day, but the traditional retail company has a long promotion period and cannot attract Instant browsing by consumers.
â— Traditional retail enterprises have similar products on the offline line, the same price, long delivery cycle, and many of them are to translate the contents of offline physical stores to the Internet, which is difficult to attract attention. Many traditional retail companies use sales sharing, basically do not manage goods, but rent properties, but now the online store product category is hundreds of times that of a single physical store, the traditional retail enterprise's goods management talent is lacking.
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