Belgian designer brand Dirk Bikkembergs sells the brand

A few days ago, Wenzhou Yintai 1F Fine Museum newly entered the Belgian designer brand Dirk Bikkembergs and received wide acclaim. Dirk Bikkembergs referred to as DB.

And not so long ago, Belgian designer Dirk Bikkembergs sold his brand to Zeis Excelsa SpA. This footwear brand founded in Italy helped Bikkembergs enter the global retail market, promoting the brand's women's apparel and further perfecting its licensing business. Profits are doubled during the year. The acquisition agreement stipulates that Zeis Excelsa Group will manage Dirk Bikkemberg Sport Couture, Bikkembergs and Bikkembergs Sports. Designer Dirk Bikkembergs will continue to serve as creative director.

Mr. Maurizio Pizzuti, CEO of Zeis Excelsa Group, said: “This is a very important step for us. When we produced shoes together a few years ago, the friendship between the two brands has already begun to develop.” The Bikkembergs brand yields approximately 141,500,000 US dollars.

Bikkembergs is one of Antwerp's six men, including Ann Demeulemeester, Dries Van Noten, and is famous for its design inspired by football.

Dirk Bikkembergs' first attention-grabbing design was the men's shoes launched in 1985.

Four years later, Dirk Bikkembergs continues to challenge his fresh ideas and publish his own men's collection. Perhaps because of his father's relationship with the Army, Dirk Bikkembergs' designs have more or less revealed a military style. The impression that this new design style that combines creative and military impressions made Dirk Bikkembergs quickly have a place in the fashion circle.

In 1993 Dirk Bikkembergs had its first women's collection. According to Bikkembergs, the design of women's clothing should be the highest level and most challenging area in the design field. He himself has always been a person who likes innovation and loves challenges. Therefore, women's clothing design is the only way he must go.

His first women's line highlights the chilly jackets, dresses, and sailor jackets. The bones he designs are always leather, rent lines and masculine details, such as the nubucks and belts that appeared in the 1998 series. Like men's clothing, Dirk Bikkembergs' women's dresses still carry some military colors. He blends men's toughness and chic into the elegance and femininity of women, mixing an unexpected and stunning effect. In addition, due to the uniqueness of military clothing. Concise and easy to move, Dirk Bikkembergs naturally put these features in his own design, giving people a sense of generosity and no shortage of new ideas.

The design of Dirk Bikkembergs has always been a feeling of diversity. His design blends architecture, sports, high technology, and aesthetics in a variety of different categories.

Pizzuti said that it will develop the Bikkembergs brand through licensing and other means, and will increase investment in markets such as China and Russia. By 2012, 15 stores will be opened in Dubai, Moscow, Wenzhou, and Naples.

Zeis Excelsa Group owns Samsonite, Harley Davidson, Merrell, Sebago and other brands. The Group's sales in 2010 reached US$146,500,000.