Network marketing model knows more
[China Glass Network] Several network marketing models that I think are better.
"chained" network marketing model
This is often the case with some brand companies that build many e-commerce sites on the Internet, which I call chain. What the chain wants to break is the regional difference. In particular, the current group buying websites will have subordinate group buying teams in various regions, and some even have stocks in various places. We all know that sometimes we buy things on the group buying website, and then we ship the goods very quickly, and then we receive the goods in less than a day or two. This is the local stock, easy to ship. Every place in the storage of goods constitutes a very large arrangement. Personally feel that this online marketing model is very suitable for some brands to do.
Experiential internet marketing model
In fact, there is an experiential approach in the traditional marketing model, but in online marketing, this marketing method is equally important. Many products require experience, users feel good, will be determined to buy, especially in the software industry and some IDC industries. So products in these industries offer a free trial feature, or DEMO functionality. The products in this case are generally referred to as trial versions. What is the difference between the trial version and the official version? There should be no difference to ensure the user's trust in the product, and often this is not possible. At this point, cash on delivery can sometimes solve such problems. Some websites such as Dangdang use such payment forms. After reading the product quality, they are completely satisfied with the payment. If they are not satisfied, they will return the goods directly. Therefore, the experiential network marketing method solves the user's trust problem.
Consultant network marketing model
Individuals are more admired for the consultative online marketing model. And this model is slowly beginning to gain popularity. The consultative network marketing model often provides professional advice and solutions as well as value-added services from the perspective of professionalism and customer interests, so that customers can make the right choices and values ​​for products or services, and it is easy to purchase corresponding products or service. In this consultative marketing process, the customer's feelings and loyalty to the brand provider of the product or service are established, which is conducive to further developing relationship marketing and achieving a longer-term stable cooperative relationship. This is also very applicable in the SEO industry. Many SEO friends use the “SEO Consultant†as the key word to make Baidu the first place, and then provide SEO planning and solutions to the corresponding customers. It is understood that these friends who are SEO consultants have done quite successfully. In short, this kind of online marketing method will be more durable, more effective for enterprises and individuals, and can form a certain brand effect.
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