Domestic children's brand "popularity" phenomenon

These domestic children's brands are almost in the middle and low-end large department stores or medium-sized shopping malls, and when they appear, they all appear in groups. Once they see a certain brand of children's shoes, they can find other brands with similar levels. The most famous of them is the new China Children's Store, which is located in Wangfujing Street and exclusively belongs to our domestic children's brand display mall.

The underground floor of this mall is the display layer of the domestic children's shoes brand, which is almost a microcosm of the operating conditions of the entire domestic children's footwear industry. This includes the JEEP, Yonggao, ABC, Babbean, Disney, Qi Bohui, Betty, Barto, Brother and Sister Cat, Pleasant Goat and Big Big Wolf, New Balun, Foot Friend, Back to Back, Wan Tai Shing, Snoopy, In addition, there are more than 30 brands of children's footwear products such as Tinker Bell and BBG. Some of them are run in the form of counters and have special display walls. Some brands are mixed and displayed on the Nakajima shoe rack in the center of the mall.

From this situation, although most of the domestic children's shoes brands have entered the period of brand operation, and have a certain degree of brand recognition and image standards, but its terminal business model still needs to be improved, in the terminal image exhibition, display All aspects need to open up a distinctive way of presentation, but also need to be improved in terms of services, sales, and yard maintenance. Of course, due to the clustered display of brands, the homogeneity of products, the intense price competition, the frequent occurrence of sales promotion activities, the separation of profits, and so on, the problems of terminal operations have all undergone more dramatic evolution. I think this is one of the reasons why these brands are clustered in mid-range shopping malls, but they are deterred from high-end shopping malls.