International brand trends, Snoopy lead the trend!

International brand trends , Snoopy lead the trend!

Why SNOOPY international women quickly layout of the Chinese market

For a real good apparel brand , only the brand positioning in line with the market trend is obviously not enough. The brand's own characteristics and advantages as well as the business model suitable for brand development and market development are also very important. All these determine the brand's The viability and growth rate of the Chinese market.
Snoopy is just such an international women's brand with core competitive advantage and good business model . Including several points, first, the brand background; second, the strength of the company; third, policy and support; fourth, market trends and so on. All these determine whether you can make money, and earn long.

brand introduction

brand history

SNOOPY was born in 1950, is a cartoon image of the United Image Agency, which is now popular in the world. It was loved by all the people. It boarded the cover of Time magazine in 1952 and was renamed as " "Snoopy's Story" makes SNOOPY's image a household name.

SNOOPY brand has a 62-year history, a higher global profile, from 14-35-year-olds, especially women, no one does not know, no one does not like. Fame is influence, fame is sales.

In Europe and the United States, Japan and South Korea, in Hong Kong and Taiwan, SNOOPY women have become household names; in China SNOOPY ready.

In 2001, Shanghai Zhenxin Group successfully obtained SNOOPY's power of representation in mainland China and successfully launched SNOOPYFashion, SNOOPYIntimate and SNOOPYWeekend sub-brands, SNOOPY this global cartoon image of a brand new life in China.

company background

Pioneer period (1990-1995): In the well-known cotton spinning base in Handan City, Hebei Province, the first Taiwanese-owned garment factory was set up, down to take root, deep plowing the regional market, exclusive brand, a clear market positioning, the establishment of wholesale stores, stationed Department store access.

Growth Period (1996-2000): With the rapid development of the national thoroughfare, it invested in the establishment of the second garment factory in Shanghai, introduced professional technology, opened up a marketing network, actively explored the market and set up a branch management system.

Transition Period (2001-2004): Successfully cooperated with SNOOPY Company, one of the top 500 enterprises in the world, and signed the authorization of SNOOPY Girls' Wear and Girl's Underwear in China, and founded the children's wear brand "Burberry Cubs". Direct marketing network to open up, the establishment of real-time advisory network, the establishment of direct sales outlets and computer network systems, building store business model.

Consolidation period (2005-2006): business innovation, market innovation to consolidate the brand, strengthen the supply chain strategy alliance, continued to shop, expand market share.

Expansion period (since 2007): Extensively expand the product lines in Shanghai, Jiangsu and Zhejiang provinces of China, introducing the famous French media brands marie.france and SNOOPY girls underwear; operating innovation, The essence of management; production and sales of one-stop sharing of results.

company advantage

Internationalization of a strong management team

SNOOPY China Operating Company Zhenxin Garments is located in Shanghai, the fashion capital of China. Most of the newly reorganized senior management have management and operation experience in well-known apparel enterprises in developed countries and regions in Taiwan, the United Kingdom, South Korea and Japan, and have an international perspective and rich Brand operation experience has become an inevitable guarantee for the great development of SNOOPY in the Chinese market.

World-class designer team

SNOOPY clothing on the design fashion, good quality and get the majority of dealers and customers are highly affirmed, in line with the joint brand national investment action, the company is the introduction of Taiwan's first brand H2O brand designer, well-known domestic brand down jacket Bosideng, Ai Laiyi's design team to create a world-class design team to further enhance SNOOPY's product design capabilities, best-selling products selling more popular.

Two decades of apparel market experience

SNOOPY brand Chinese operating company Zhenxin Garment 20 years ago has entered the Chinese apparel market, from apparel trade to apparel brand operations, and gradually developed into a billion-billion assets giant. Zhenxin introduced in 2001

SNOOPY brand, model market operation, after ten years of exploration, precipitation, in September 2011 officially started a nationwide large-scale investment. Twenty years of experience in the apparel market and ten years of SNOOPY brand operation experience make the company well aware of how to manage channels and how to help agents and distributors earn money.

Twenty years of good reputation to maintain, reputation

For 20 years, SNOOPY brand Chinese operating company Zhenxin garment adhere to the business reputation consistent, whether it is international customers or domestic customers, whether it is the super agent reimbursed billions of dollars or from a single-store franchisee from scratch, regardless of Is the relevant government departments or peer companies, the integrity of the enterprise Zhenxin reputation. And Zhenxin cooperation more than 10 years of dealers, employees abound, credit is the fundamental business development, credit is the guarantee of successful commercial cooperation.

Have a professional clothing marketing planning agency support

September 2011 Riding, SNOOPY brand operations in China Zhenxin clothing and Shanghai professional clothing marketing planning agency consultative formally reached a cooperation agreement, the consultant is fully responsible for the collection SNOOPY brand marketing in the Chinese market. Collection Advisory Experienced many clothing brands from the initial growth of the first category, the industry first, specialized marketing will give SNOOPY brand and the agents, distributors maximum support.

SnoopyWeekend less Shu loaded : the rise of Lifestyle reflects the importance of women in self-expression in fashion, weekend weekends and leisure expectations of popular behavior. Fresh and active Relaxinweekendstyle allows you to slow down and enjoy the relaxed and stylish weekend. Let consumers wear snoopyweekend show their own unique charm no matter where they are.

Brand structure advantage

SNOOPYWEEKEND

- Do international fast fashion, inclusive;

Brand positioning: the international theme of women's fashion

Brand Style: A variety of theme-oriented fashion, each theme matching different series, different styles of products, the introduction of more than eighteen themes throughout the year, each theme of the product gives customers a different feeling, the theme of European and American style, Japan and South Korea wind theme, bohemian theme, occupation wind theme, casual wind theme, street theme, ladylike theme ... ... all kinds of themes and styles constantly changing, everything to attract customers to patronize.

Consumers positioning: 18-28 years old, that is, from college to women before marriage and childbirth this stage, women's mentality, identity, living environment are constantly changing, they need different styles of clothing to show their different beauty And express their different feelings.

Channel mode: street shops, shopping centers mainly to sales of clothing, with scarves, hats, jewelry, etc.,

SNOOPYFASHION

- Make soft fashion, do precision;

Brand positioning: new ladies fashion women

Brand positioning: between the traditional less Shu-loaded pink, pure and traditional fashion casual women's mature, bright, this is a new lady's feminine style, cute but immature, beautiful but not too mature sexy, Stylish and unobtrusive, natural and delicate.

Consumer positioning: young girls 14-24 years of age, they are longing to grow but never lose the girlhood, whether it is self-styled or shy shy girl, immature immature, cute and beautiful soft new ladies style is that they like of.

Channel mode: mainly shopping malls system, product structure, price system tailored for the shopping malls, seize the high-quality shopping malls resources, high sales force to do the mall brand.

SNOOPYINTIMATE

Do young women healthy underwear, do professional;

Brand positioning: young women's health underwear

Brand Style: Natural, comfortable, healthy and lovely, SNOOPYINTIMATE is the earliest and most professional brand in China to develop healthy underwear for young women aged 12-28 (from the very beginning to the birth of a child).

Consumers positioning: 12-28-year-old girl, they are in the growth stage, healthy, comfortable, fit underwear for their physiological growth and shape shaping is crucial, they need professional, designed for their age group Healthy underwear.

Channel mode: shopping malls, street shops can be flexible choice of channels, not the pursuit of store size, only requires shop quality.

Brand comprehensive effect, the three major business directions

SNOOPUY three major women's clothing brand joint attack, full penetration, in the category of women, underwear, with accessories; positioning and style are inclusive of fast fashion, precision of the soft fashion, but also professional young women Healthy and stylish; women in the age group of 12-28 years old, infiltrating shopping centers, streets, big stores and shops in the channels.

This is not only the differentiation of a single brand, but also the overall business model of women's business innovation; this is not only the optimal combination of brands, but also a strong guarantee for the overall competitiveness of the brand.

In any bustling shopping district, wherever young women gather, SNOOPY's brands are all set to shine.

First-class international image:

To build a first-class image of the brand with the standard of international brands, and gradually improve, update, firmly grasp the customer's eye;

Super high cost of goods:

SNOOPY's products to reflect the core value of cost-effective, always bring customers great value for money price perception.

Intensive brand promotion:

Advertising is a tool for terminal sales, the joint investment will SNOOPY develop intensive, cross-television, network, print advertising plan, pulling sales of the country's stores, so far we have invested about 3000000 advertising costs.

Reliable product quality:

We put into the fabric and clothing testing costs up to 3 million yuan each year, the quality assured satisfaction is the brand's fundamental.

Brand Name: Snoopy (SNOOPYWEEKEND)

Join Hotline:
Merchants Manager: Pang Fuzhong
Fax:
E-mail: [email protected]
Official website: http://snoopy-fashion.com.cn
Address: Changshu, Jiangsu Province International Garment City, 4th Floor, 3rd Street, 5th Street

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