African wigs made in China, Rebecca rose 4% yesterday

Wig market. Data map

Yesterday, Rebecca ( 5.60 , 0.32 , 6.06% ), which had been languishing for a long time, rose in volume and closed at 3.94% – who dressed up the scenery on top of Africans? Rebecca (600439), a veteran A-share listed company, is definitely indispensable. The Henan wig manufacturer has increasingly become an important position for the company since it invested in the chemical fiber production line in Ghana and Nigeria in 2008.

Rebecca Securities Office staff told reporters yesterday that the quality of Africans determines the rigid demand for products. Compared with Europe and the United States, Africa has a much larger development space.

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"South Africa wig made in China" ignited Rebecca stock price

Yesterday, Rebecca, which has been languishing for a long time, has risen in volume and closed up by 3.94%.

Stimulating the stock price, in addition to the short-term recovery of the broader market, and the "South Africa Story" in the "Going to the World - Visiting Made in China" by Sina Finance, reveals to the public the fact that African beauty lovers are almost human hands. A wig. African wigs are almost all made in China.

Although the article did not mention which specific Chinese companies, Rebecca as the only wig manufacturer in the A-share market, was quickly smelled by sensitive funds. Yesterday, the stock increased by 3.94%.

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African market holds up half of Rebecca

In the Rebecca sales map, what exactly does the African market contribute to geometry?

Open Rebecca's 2011 annual report. Rebecca's sales revenue in Africa last year was 478 million yuan, second only to North America. In the same period, Rebecca's total domestic sales revenue was 199 million yuan.

The data also shows that Rebecca's revenue growth in Africa is as high as 23.41%, higher than 12.81% in Europe and only 4.78% in North America.

According to the staff of Rebecca Securities Office, in the domestic wig industry, it can be said that Rebecca first went to Africa to expand its territory. The company started research in 2000. In 2008, it invested in two chemical fiber production lines in Ghana and Nigeria, and was the only company in China that opened its production line to Africa.

â– This column is written / this reporter Qi Yanbing

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African hair quality special

Wig is favored

The "South African Story" article said that because of the climate, Africans' hair grows very slowly and begins to roll as long as they grow. Therefore, they also do not leave hair, and long-haired people wear wigs. Their artistic temperament is also entwined with wigs and real hair. The local Amy is at least a wig. Therefore, wigs are a very important business in Africa and one of the best-selling products made in China by South Africa.

Hair quality determines the market. This is also confirmed by Rebecca personnel, and it is said that because of the special hair, the local demand is more rigid. The European and American markets have been relatively sound and mature, and the African market will become a new bright spot for hair products exports. The African market has great potential and will tap into the emerging markets of other countries in the African region on an existing basis.