Hongxing Erke explores cartoon designers for the development of the children's wear market

Chinese Hongxing pointed out that since 2009, Anta, 361 Degrees, and Hongxing Erke and other Fujian sportswear brands collectively launched “her” economy, the children’s wear children’s shoes market has become the last cake of various competitions. To this end, rich and powerful traditional brands began to “dig” cartoon designers from the animation industry to design for their “children” brand. The price tag was bullish from tens of thousands to hundreds of thousands of yuan, and recently a clothing brand in Fujian had a salary of 1.2 million yuan. Successfully grabbed the designer and set a new record for the industry.
Shoes and clothing companies high-paying to dig the foot

"1.2 million, this is the case I have taken the most, at least in the field of children's brand is the most." Fujian head of a headhunting company in Xiamen told reporters that the clothing company is also taking a long time to dig from the animation company to design Director. Xiao Chen is a million children's wear designer. He was born in costume design, studied in the UK, returned to China and engaged in animation design in Xiamen, and created several industry-promoted anime works.... “The key point is that Chen has experience in design and animation. "Mr. Xiang said that the experience of marketing work for foreign or foreign companies is also very promising for many Fujian garment companies.

“The annual salary is getting higher and higher, many of them were 300,000 and 400,000. The entire market is now bullish.” Compared to the annual salary of an animation company’s designers, traditional clothing companies are financially rich, and earning millions of salary is really attractive. Force, but "hunting" Chen is not easy. "After all, people engaged in animation have a certain love for the animation industry. Because of the particularities of the industry, animation designers may not be willing to enter the traditional industry." Mr. Xiang told reporters.

“But in the face of high salaries, most people will still leave their hearts.” The person in charge of Xiamen Animation's animation surnamed Huang said that it is now rushing to become a wind-breaker, and its own animation companies have insufficient talents themselves, and traditional enterprises have come to rely on people. "As long as many of the companies that Jay Bird has worked on are exempt from testing, they must go!"

"Children" brand aggravates cartoon designer competition

“Drips,” “Casinos,” “Diagrams” ... These children's clothing brands with their names are all from Fujian, and their rapid growth in the short term has made many sports clothing brands in Fujian “blush” and then It is ANTA's children's wear brand ANTAKIDS, Xtep's children's clothing "Extreme 1+1", Seven-wolves SWKIDS ... and the latest demographics allow more brands to see the children's market hope.

China’s Hongxing survey shows that at present, the number of children under the age of 14 in China accounts for 25.4% of the national population. At the same time, the number of newly-increased babies is about 20 million each year. Together with the rapid growth of children, each child is Clothing will have new needs.

After the influx of various brands into the “children” brand, there seems to be a consensus that the original design team cannot be used, even if this team is already well-established. "To do the design of children's wear is not a matter of style, but the design of animated images." said a person in charge of children's wear in a sporting goods in Fujian.

Therefore, all designers are targeting animation design talents at designers' choices, and they are not hesitating to scoop high-paying cartoon designers. This has the highest record of 1.2 million annual salary in the “children” brand industry. Industry insiders also analyzed that with the rising competition in the children's market, children's clothing brands not only have to compete with their peers, but also have to compete with more experienced pure children's wear brands. Under high pressure, the needs of children's wear designers will be even greater. Traditional companies targeting animation design talent will be more, and higher annual salary will appear.

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