RUNPIN Men's Wear: Creating a Fashion Industry Community

RUNPIN Men's "Colorful and Elegant"

RUNPIN casts a new pattern of men's fashion in China

In September, the RUNPIN Menswear 2013 “New Product Launch” and “Spring-Summer Orders” with the theme of “Colorful and Elegant” was held at the Green Island International Hotel. This fashion feast of the interpretation of the philosophy of color, with the subversion of traditional men's and women's clothing to the traditional black and white gray, has attracted the attention of the fashion sector and set off a color revolution in China's men's wear.

RUNPIN is a well-known men's brand that is rooted in Spanish fashion art under the Longpin International Group. Long Pin International Group was founded in 1999 and headquartered in Hong Kong. After more than ten years of development, it has become a large-scale brand apparel group with industrial distribution in Hong Kong, Southeast Asia and Mainland China.

Leading the fashion revolution in men's clothing

Taking the Spanish art as a fashion gene, leading the color revolution of fashion men's clothing

RUNPIN Menswear captures the pioneering fashion power of the "RUNPIN" club of the 20th century Madrid's "Leading Fashion Art", uses the Spanish artistic concept as a source of inspiration, deconstructs Spanish fashion culture, forges unique brand culture and artistic fashion, and provides fashion for young men. Simple, personalized trend, casual life series of apparel and accessories.

As a famous Spanish men's brand, RUNPIN not only sells well in Spain, but also sells in Germany, Denmark, Britain, Italy, Switzerland, France, Greece and other places.

RUNPIN, which entered the Chinese market, also brought with it the most internationally-acclaimed clothing trends. With its keen market insight and advanced design concepts, unique brand culture, and deep integration of fashion and art, it quickly won the respect of fashion men. Become the leading force in the development of Chinese fashion and the vane, fashionable art and culture.

The RUNPIN2013 China New Product Launch Conference featured the theme “Colorful and Elegant”. It accurately expressed RUNPIN's research and reflection on the evolution and transformation of color fashion and aesthetics. Men are no longer as quiet and boring as traditional black and white ash. Metropolitan Men There are also bright fashion tastes and pursuits.

This season's design concept is based on the aesthetics of ancient Spanish architecture. It integrates fashionable elements into detailed designs, embodies RUNPIN's artistic heritage beyond the times, and expresses the elegant artistic taste of fashion men through bright colors. Through the leadership of fashion tastes and the leadership of the product market, RUNPIN leads a color revolution in fashion menswear!

Communication quality dress concept

Winning market segments with products and disseminating quality dress ideas

According to an authoritative survey, men’s fashion products are increasing at a rate of 30% each year. From the actual market capacity, the number of Chinese men’s consumers is as high as 500 million. The market’s consumer demand is huge, and its potential is huge.

In the Chinese menswear market, the traditional business men’s clothing began to decline, market share shrank, and market share such as fashion business, fashion and leisure continued to increase. With economic development and changes in urban lifestyles, casual wear and fashion are the trend of the industry. At the same time, consumers are increasingly inclined to suit the suitability of many occasions!

With the trend of continuous diversification in the market, product uniqueness and market segmentation have become a magic weapon for winning the market. RUNPIN's Spanish fashion art created by men's wear makes the products unique in culture and market segmentation, which is the basis for RUNPIN's rapid expansion into China.

RUNPIN's two major product lines – the single-suit suit, jacket, T-shirt, shirt, jeans, casual trousers and other accessory categories included in the elegant gentleman series and holiday casual series, as well as footwear, bags, belts, ties, and other accessory categories meet the requirements. Consumer demand for product richness and disparity in consumption.

Among them, Mr. Elegance series is elegantly improved on the basis of traditional business attire, based on the inspiration of fashion trends and fashion elements, to integrate more stylish taste and artistic genes. From the innovation of styles and fabric craftsmanship to the details of processing, they are very particular about the fusion of fashion and art.

The product color is mainly based on simple black and white gray, moderate tailored version and personality tailoring, elegant with nature, to meet the needs of the urban elite business leisure and more occasions dress. The Holiday Leisure Series provides the urban elite with a comfortable and stylish style in everyday casual entertainment. Also on the basis of focusing on style and craftsmanship, the bold launch of fashion colors and the creative design of details add modernity and popularity to the product.

Create a fashion industry community

Injecting vitality into an international operating model to create a fashion industry community

In order to maximize the competitiveness of the products, Longpin International Group further strengthens the RUNPIN's market operation management, and has spent huge sums of money to invite international well-known brand management agencies to assist in the management of the RUNPIN brand. Through the customization of the RUNPIN brand personality gene identification system, the RUNPIN fashion culture will be adopted. Integrate into products, terminals, promotion and other systems to further establish a model of Spanish fashion art.

Except for the business model, RUNPIN creates a strong market vitality through the creation of an industrial community. In the fashion industry, establishing long-term and close cooperation is more important than short-term operating interests.

The fashion industry revolution promoted by RUNPIN aims to subvert the simple and crude cooperation model between the original company and the agents/distributors. Through the creation of an industrial community, it will strengthen cooperation and support and jointly create a fashion business.

In the market model and sales channels, RUNPIN provides professional and systematic help to partners in terms of franchise support, brand communications, terminal management, retail training, etc., reducing partners' operating risks, management costs, and enhancing internal operating capabilities and external Competitiveness.

RUNPIN focuses on pursuing the perfect combination of art and commerce, promoting the growth of commerce with the aesthetics of the art, promoting the promotion of brand culture with commercial success, and establishing differentiated brand image through differentiated products and services. RUNPIN will surely realize art and Business win-win. Invites like-minded partners to jointly create a new miracle in fashion!