Seven wolves men's wear: the spirit of sports into the brand culture

With the continuous expansion of the sports market, sports marketing has become a popular mode of communication favored by consumers and merchants for its unique public welfare, interactive, and cost-effective advantages.

However, most domestic companies still use sports as a marketing goal rather than a strategic goal. The biggest difference between sports marketing and other marketing methods is that it represents a culture. With the intensification of product homogenization competition, only cultural power can maintain the differentiation of corporate brands.

Seven wolves as a brand-name clothing company in China that is keen on sports marketing in recent years, from the National Games, the provincial games to the Chinese police rally... In almost every major sporting event, seven wolves have not missed. One of the most compelling features is that they have become the only designated costume sponsors of the Real Madrid China Tour.

In this regard, Zhou Shaoxiong, general manager of seven wolves, has his own unique insights. He said that sports marketing is a kind of marketing ideology and a strategy of enterprises. Through sports sponsorship, title, sports stars are invited as product spokespersons, and sports culture is in accordance with. The product design and the purchase of jersey advertising, stadium advertising and other forms of integrated transmission.

The "wildness, teamwork, passion, and challenge" that Real Madrid showed to the world exactly coincided with the culture of wolf advocated by Seven Wolves. Therefore, on the occasion of Real Madrid's first visit to China in 2003, Seven wolves lost no time in sponsoring a sum of RMB 4 million and became the only designated costume on their trip to China. In the process of follow-up communication and marketing, they integrated their own apparel design concepts with Real Madrid's brand image and jointly smelt a furnace. At the same time, the brand value of Seven Wolves has also been greatly enhanced.