NIKE guest high-end fashion house to make sports fashion extravagance

Sports brands compete for the high-end market. Nike introduced Nike White Label, a sub-line, to Singapore, focusing on high-end consumer groups. This sideline product is only sold in high-end fashion houses and is limited in production.

In Nike and adidas two major sports brands lasting tug of war, Nike is still a color. The action this time is: Nike introduced Nike White Label, which is a high-grade premium sideline product that it developed three years ago, into Singapore and achieved a good sales performance. Nike White Label was first introduced in Europe in 2002. Although it was one year behind adidas' Y-3 series, Nike handled the brand very carefully and understated.

This brand's marketing strategy is similar to that of the Y-3. It is only sold in designated high-end fashion houses rather than Nike stores, and it is limited by limited production. After two years of testing in the European market, Nike introduced White Label to the United States and debuted at the US Fashion Fair (MAGIC 9) last spring. In the United States, only 100 high-end fashion houses in New York, Los Angeles, San Francisco, Miami, Chicago, Washington, Atlanta and Boston have limited sales. Similarly, this Nike White Label can only be purchased in fashion houses that exclusively sell limited-edition sneakers and sports fashion apparel.

In combination with sports and fashion, stretching out of elastic waistbands, sports totems (numbers, coats of arms, etc.), as well as the “ornate street” style of modern streetwear, the tailoring of tops is more personal and incorporates more fashion design elements.

In China, an ordinary Nike T-shirt priced from $35 to $55, and White Label's men's T-shirt from $85. This season's women's T-shirt is as much as $189. In addition to the limit, what are the reasons for its high value? Nike, who has always emphasized athletic performance, put down sports figures in the White Label series and began to boldly move toward design and fashion. This season's women's T-shirt is decorated with Swarovski crystal ornaments, crystal nails and sequins to highlight its luxury. "Crystal Goddess Tank" was originally designed for the fashionable tennis player Serena Williams in the 2004 Wimbledon tennis tournament. Now this is an improved version. Another T-shirt with the word “Nike” embellished with Swarovski crystal nails was inspired by the black crystal T-shirt worn by Serena when he participated in the US Open in the same year.

Men’s t-shirts are very law-abiding. However, the reason for the price madness is simply because the patterns and numbers on the clothes are sewn with special flannelettes; the 238-yen trench coats are behind the clothes. Sports totem - sewn with leather.