History of the brand: Chanel takes simplicity to the end

In 1883, Gabrielle Chanel was born in a hospital in France that specializes in receiving poor people. At the age of 12, Chanel’s mother died and her father sent her to a monastery. Chanel left the monastery at the age of 18 and soon worked in a tailor's shop, where he began to deal with clothing.

Gabrielle Chanel was later called "Coco Chanel" and it is said that this was the name she used to sing in a cafe. When Chanel met the officer Etienne Barsin at the age of 25 and became his mistress, he moved into his castle. Balsam’s family often has artists and friends gathering, and Chanel has become an active element in his enviable riding and beauty. At about this time, Chanel began to make hats of different styles and popular styles. Because of the small and unique hat she produced, the decoration was simple, so soon someone came to buy.

Subsequently, a friend of Barsang named Attil Capel noticed Chanel's business talent. In 1910, he funded the creation of a small shop in Paris by Chanel. In Capper's view, Chanel is able to lead a fashion trend characterized by simplicity in Paris with his own style of dress.

In 1913, Chanel opened an official storefront. The clothes she designed abandoned classical complexity and was simple and revolutionary. During the First World War, Chanel moved her store to the luxurious Leeds Hotel, expanded its product line and began selling dresses, jackets, sweaters, and bow ties. At this point, Chanel's own clothing gradually became one, hair cut short, the skin tanned bronze. This style of her has been respected by many women because it conforms to the requirements of the times.

Since then, Chanel has continued to implement elegant and simple design concepts in her costume pieces. Like many fashion trends in many countries at the time, Chanel designed a number of beaded costumes. However, her style of clothing is distinctive. The decorative colors are mainly black, white and brown. One of her most famous designs was the introduction of several suits around the 1920's. The styles of these suits were born out of men's clothes, but they are not replicas of men's clothing. These styles are still popular today. Another famous symbol of Chanel is the black tight-fitting, using traditional fabrics, using new tailoring. Chanel believes that abandoning the traditional complex style can make women look younger, and her design reflects this idea.

In 1921, Ernest Bo ran a perfume for Chanel and Chanel named her with her lucky number “5”. This was Chanel who was later honored by Marilyn Monroe and others. Number 5 (Chanel No.5). Its success has brought great wealth to Chanel. The exterior design of this fragrance product has never changed over the years, and it has carried out Chanel's simple principles from beginning to end. Until today, it is still one of the best-selling perfumes in the world.

In fact, Chanel not only found the right perfume, but also found a good marketing strategy. She named a series of products under her own name, which makes it impossible for those who cannot afford Chanel's fashion to feel and share the Chanel brand by purchasing perfumes and other products.

In the field of clothing, Chanel began a new exploration, becoming more feminine and more romantic. The evening dress designed by her, with a large skirt, tight bodice, and refined folds, is completely different from the style of her early works, but it seems to be more in line with the attitude of people at that time.

In January 1971, Chanel died at the age of 88. Carl Lagerfeld, the current design director of Chanel, took office in 1986. In the first quarter after he took office, he cut off the dress skirt, and dressed in bright fake jewelry outside the clothing, so that the fashion industry Shock. Later facts prove that Lagerfeld’s rebelliousness and genius were similar to those of Chanel. He has brought Chanel’s fashion kingdom to another peak in the last 20 years. Today, Chanel clothing, accessories, jewelry, leather goods, perfume are synonymous with quality, and its "double C" logo, is a symbol of the perfect combination of tradition and innovation in the fashion industry.