Let the GLOSS tell you the feeling of spending to IN

The name of the GLOSS, even for some fashionistas, is still unfamiliar. From Switzerland, the world's top 10 brand concept stores quietly settled in Xintiandi and became the second store in Asia except Japan. If you know enough about IN, if you know nothing about the GLOSS, you may wish to fill this homework for you.

The design of the entire store is based on pure white, and each product is highlighted just right. These casual T-shirts, jeans, shoes, and backpacks can only be seen differently when they can only understand the trend and fashion. The products selected and collected by the GLOSS are not new products in the ordinary sense, but are the latest works of excellent designers from around the world, especially the crossover works of various fashion and street brands. Finding two of your favorite logos on a piece of clothing is not a difficult task at the same time, and a pair of NIKE's limited edition of 2,500 pairs of sneakers or a LEVI'S limited edition of jeans is even more screaming.

The main flagship in the store is the FREITAG backpack designed by Swiss brothers Markus and Daniel Freitag. They lean against the cartons at the front of the store. You may suspect that they are old objects at the bottom of the box, or they may feel that their designs are a bit fugitive, but they may not think that they are popular in Europe. They are young designers and influxes. Crazy obsession. The main material of the backpack is from the abandoned truck tarpaulin. Each piece of material is carefully selected by the designer. You never have to worry about "collision." The straps are modified from the car's seat belts, and the welt is from the bicycle inner tube. Each bag is a perfect interpretation of their masters. The brothers and sisters of the FREITAG brother are known for their earnestness and concentration. The carton carrying the backpack can be assembled into the design of a paper TV. It is amazing that their Lovely and smart.

Compared to some luxury brand stores, the GLOSS does not look forward to such a grand occasion when it comes to new listings. It respects a culture of branding and consumption. Stickered cash registers, graffiti counters, life souvenirs designed by various brands, and the GLOSS own shower gel and shampoo are all delivering a different style of fashion.

The GLOSS will regularly launch brand promotion exhibitions to provide opportunities for customers and designers to communicate. It hopes that everyone can find their favorite products in the store, find the feeling of spending to IN. At the same time, it is firmly convinced that people who love and respect the history and culture of the brand must be willing to meet the requirements of quality of life. The GLOSS is working hard to be the leader.