New World "colored earth" the essence of fashion clothing stores nation

Shanghai Xintiandi Introduction

Shanghai with Shanghai Xintiandi is a historical and cultural city tourist attractions, it is the symbol of Shanghai Modern Architecture - Shikumen building urban-based, for the first time changed the original Shikumen residential function, given its innovative business operations The function transforms this old house, which reflects the history and culture of Shanghai, into a fashion and leisure culture and entertainment center that combines world-class functions such as dining, shopping and performing arts. The Shikumen Building Complex in Xintiandi has preserved the brick walls and roof tiles of the year, and the interior of each building is tailor-made according to the lifestyle, life rhythm, and emotional world of modern urban people in the 21st century. Does not reflect the atmosphere of modern leisure life. Walking around Xintiandi is like walking back in time. It is like being in Shanghai in the 1920s and 1930s, but stepping into the interior of each building is very modern and stylish. Experience the unique concept of Xintiandi: Yesterday, tomorrow, meeting Nowadays.

Friends who love retro Tang suits and ethnic style clothes can't miss the "Colorful Earth" store in Xintiandi. The "Five Colors" brand, which was born in Beijing in 1997, was founded and designed by Ms. He Hongyu, a doctoral student who graduated from the Department of Architecture of Tsinghua University. A large minority village in the middle of the store overlooks the photos and reveals her special feelings for ethnic minorities. During the study of ethnic minorities in southwest China, she had a keen interest in the ancient embroideries of the Miao people and the Yi people, and the inspiration for the creation of the costumes of “Five Colors” also came from it.

Five colored earth costumes are decorated with ethnic minorities as their greatest feature. About half of them are fine products that were preserved forty to fifty years ago. They are very precious. These fine and complex patterns have many wonderful meanings. For example, the most common eucalyptus pattern symbolizes the tree of life; Xingyue symbolizes blessing for all beings; Tic-tac-toe symbolizes the source of life; Butterflies are the ancestors of the Miao people... The dragons and phoenixes, flowers, beaks, etc. Most of the clouds represent good luck, peace and happiness.

Compatible with the elements of ancient and modern, Eastern and Western, Han and ethnic minorities. At the same time, the background of modern women's life is the design concept of colored earth. Clothing and professional, leisure, evening and other different styles, many styles, all hand-made. Gorgeous and soft natural fabrics, simple and unique styles, embroidered with exquisite traditional embroidery, a subtle and elegant style, but also highlight the choice of personality. Embossed with a small bag, the style is novel, exquisite and lovely, and the five-color soil clothing is a wonderful match.

There are also small objects such as tablecloths, scarves, cell phone covers, cushions, and wall hangings made of large embroidery. Each piece is a handicraft full of Chinese ethnic customs.