An Lifang brand underwear Shenzhen Huaqiang shop stunning opening

The Hong Kong Enlifang Group, founded in 1975 by Mr. Cheng Mintai, is a modern large-scale internationalized underwear manufacturing company engaged in the design, production, promotion and sales of women's underwear. In line with the business development direction of “rooted in Hong Kong, North China, and future”, the Group established An Lifang (China) Garment Co., Ltd. in Shenzhen in 1987. In 1993, An Lifang (Changzhou) Garment Co., Ltd. was established in Changzhou, and the production line was established. In two places. Since entering the mainland market in the early 1990s, the business has been developing rapidly. The retail business has spread to more than 40 major cities such as mainland China, Hong Kong, and Macau, and has more than 1,000 sales points.

The group's An Lifang brand underwear is characterized by its elegant, stylish style, comfortable, healthy and innovative features, consistent high quality and deeply loved by consumers. In the same industry, it has achieved remarkable results: in 2002 passed the ISO9001 (2000 version) quality system certification, in the same year, also obtained the "green ecological textile" certification; 1997-2004, eight consecutive years won with outstanding performance “In the Chinese market, sales of similar products were the first”; in 2004, it was awarded “China Environmental Label Outstanding Enterprise Award” by the State Environmental Protection Administration, becoming one of the first 24 companies to receive this award and the first in the Chinese underwear industry. The company has won this award; since 2005, An Lifang underwear has won the "2004 Shanghai market best-selling brand", "Shenzhen most respected (most influential) companies", "Guangdong famous brand products", Hong Kong underwear is the only "super brand" A series of honors; in September 2005, An Lifang brand lingerie products were also rated as "China Top Brand" products by the General Administration of Quality Supervision, Inspection and Quarantine; in December of the same year, they were awarded "05 Best Fashion Brands" by the Shenzhen Garment Industry Association. . The group's "Fandecie Fendi Poetry" brand, with its excellent cost-effective brand development strategy, has created a natural, fashionable and personalized underwear brand image that has won the consumers' love.

At present, there are three major brands under the Anlifang Group, dubbed “Three Big Flowers,” which are as follows: “Charming”, elegant, fashionable, comfortable, healthy, and powerful “Embry form” Embry form brand; pretty flower – nature, fashion, personality ,Fendecie brand with excellent cost-effectiveness; there are healthy flowers - advocating a fresh and healthy lifestyle, bring you a special care Comfit brand. The group involves various levels of consumption. The product categories include bust, underwear, pajamas, swimwear, aerobics, tights, corsets, stockings, and maternity nursing underwear.

On January 18, 2006, An Lifang Huaqiang Store officially entered Shenzhen Huaqiang North's bustling business district. By then, An Lifang Group's “Three Big Hua Dan” will unveil its debut in the flagship store in Shenzhen, demonstrating to the majority of consumers the brand development of An Lifang Group and its unique and glorious history. The brand's connotation, on the one hand, allows consumers to personally experience the high-quality services of the Alibaba Group, on the other hand, it leads the domestic underwear industry to further promote the development of the underwear industry.