Jordan "Made in China" Perfectly Turns "Created in China"

The 4th China Sports Equipment Design Contest of "Jordan Cup" jointly organized by Jordan (China) Co., Ltd. and the China Fashion Designers Association was held in Beijing Hotel on November 4, 2009. The competition aims to promote the national mobilization of Chinese national sports in the field of sports design, in order to effectively match the spirit of the Olympics, fully embody Jordan's brand idea of ​​“tailor-made for Chinese consumers” and create a more favorable brand image.

Based on the Universiade to focus on youth sports

The contest fully demonstrated the design talents of outstanding competitors at home and abroad, and incorporated the design concept of fashion and sports culture, as well as the technological content of sports equipment into the product design. After inheriting the concept of Jordan's “Specially Designed for Chinese Consumers” in the previous three games, the biggest highlight of this competition is that the organizer Jordan continues to pay attention to the development of youth sports and stipulates this entry. There must be a set of works featuring the theme "The Chinese delegation of the 26th World University Summer Games will receive the prize for shoes and clothes." This marked that the "Jordan Cup" China Sports Equipment Design Competition is gradually becoming an international design competition.

"Anyone who has mastered the present will have the future in hand." Ni Zhennian, general manager of Jordan (China) Co., Ltd., told reporters: "The contest aims to receive the awards for the World University Games, not just the current trend of sports fashion. It will also lead the sports fashion of the future.The company will create professional, fashionable and first-class prize-winning equipment with the idea of ​​scientific and technological innovation and the pursuit of excellence, and create exclusive national glory and pride for Chinese college students. clothing.

Perfect combination of fashion design and event technology

According to the relevant person in charge of the competition organizer Jordan, since the public solicitation of information in April, a total of 865 sportswear and footwear works from 22 countries and regions have been received, and they are well-known designers and well-known garments at home and abroad. The careful review of the professors and authoritative professional media representatives of the colleges and universities, on July 16, the results of the preliminary evaluation of the contest were announced in Beijing. There were 20 sportswear works and 21 footwear works from 16 regions including Japan and the United Kingdom. Finalists for the "Jordan Cup" design contest.

In the November 4th display event, many senior fashion designers and authoritative media representatives all praised the entries. The high level of design, wide range of participation, and professionalism of participants in this event have exceeded previous achievements. Participants fully consider the Chinese's body shape, foot shape, and exercise habits from design, development to creation, and organically combine human mechanics and engineering principles. While closely matching the international sporting equipment trends, it has achieved a full range of matches with event technology.

Pay attention to echelon design talent cultivation

The "Jordan Cup" China Sports Equipment Design Contest has been held up to the present day and it has become a recognized sporting design competition with wide coverage and high gold content. It has won recognition and response from all walks of life. Since the competition was held in 2006, it has received thousands of entries from hundreds of organizations and individuals across the country. From these works, "Jordan" sees contestants grasping the functionality, appreciation and integrity of the design works. There has been a significant increase in coordination.

At the same time, Jordan (China) Co., Ltd. also hopes that through the "Jordan Cup China Sports Equipment Design Competition", it will explore more of China's own design talents with international standards for the Jordan (China) R & D Center and enhance the design of China's entire sports equipment. Level.

Ni Zhennian, general manager of Jordan (China) Co., Ltd., said, “We are convinced that only designers from China can deeply understand the real needs of Chinese consumers. Therefore, we must explore and cultivate the Chinese sportswear industry through this competition. Excellent design talents; Integrate the advanced concepts of international sportswear into sports equipment created by Chinese consumers and forge sports products that are truly suitable for Chinese consumers."

"Made in China" creates a perfect turn for "Created in China"

Analyst Cao Ping, an analyst at Beijing Dalry Consulting, analyzed that Jordan has a deeper meaning in hosting the China Sports Equipment Design Competition. In the post-Olympic era, domestic sports brands are gradually moving out of homogenous competition and constantly expanding their own advantages in their respective segments. In particular, the decrease in demand from overseas markets caused by the financial crisis has also accelerated the transition of sports brands from “Made in China” to “Created in China”. As a pioneer and representative manufacturer of "China Created" in the sporting goods industry, Jordan has expanded its own brand influence and expanded its design capabilities.

According to the reporter’s understanding, in the past three major competitions, 80% of the winners had entered Jordan (China) Co., Ltd. for design and other related work after the competition. Jordan (China) Co., Ltd. also devoted great efforts to the training of young designers, providing them with a variety of learning opportunities, such as exchanges and study tours, and providing them with a good platform.

The Jordanian company, which emphasizes social responsibility, also stated that the future Jordan will continue to pursue excellence through the philosophy of "social and social use" and pursue the goal of excellence. The revitalization and expansion of the industry is committed to creating a highly competitive brand of 100 years, and contributes to the vigorous development of China's sportswear industry and China's apparel industry with a corporate social responsibility.

Background information: "Jordan" and the World University Games

Jordan (China) Co., Ltd., as the partner and exclusive sponsor of sports equipment for the 24th Winter Games, provided a total of over 25 million sports to officials of the Organizing Committee, staff, information journalists, athletes, referees and volunteers. Shoes and equipment and equipment, while the 24th Winter Games Chinese delegation, the Russian delegation are dressed in "Jordan" to provide sports shoes and award winning service debut. "Jordan" has also formed a strategic partnership with the China University Student Sports Association, and has continuously become the partner of the Chinese delegation and sports equipment exclusive sponsors of the 25th and the 26th World University Summer Games. This will make the brand value of "Jordan" once again Has gained a powerful boost.