"Romantic Manifesto" Suzuki boasts "2 billion brand"

Recently, Xiamen Romantic Declaration Garment Co., Ltd. held the “New Lady Lady Fashion Trends Investment Summit” in Beijing.

"Romantic Declaration" is a famous women's brand born in 1996. In 2009, based on years of professional experience of the well-known marketing planner An Jiezhi Yang in the industry, based on extensive research in China's women's wear, fashion casual wear, new mass casual wear and Other fields, it has finally established "new lady fashion". The new positioning, and as a core to launch a series of new strategies.

"Positioning determines the status and the layout determines the outcome. Who can meet the market changes and meet the rise of the younger generation's right to speak, who will be the 'new forces of fashion' in the Chinese women's apparel industry in 2010?" Chairman of the romantic declaration Xu Xianpu expressed with confidence.

"New Ladies Fashion" focuses on urban ladies from 20 to 28 years old as the core consumer group, and takes "Simplified Shao Shu" as the main line of the product, and has set its sights on the market gap between "Mini-Sellers" and "High-end ladies". Grasping the dress needs of the transition of young girls on the campus to professional women, it fills in the gaps in the development of Shao Shou's age. "This blank market is sufficient to support a brand size of 2 billion yuan," said Xu Shixiong, general manager of the "romantic declaration."

In line with the new positioning of “New Ladies Fashion”, the “Romantic Declaration” company has simultaneously formulated many strategies to integrate high-end brand communication and terminal landing. For example, at this year’s CHIC show, “Romantic Declaration” spring and summer new products “blues” "Memory, Flower & Sea, Voyager, Classic Recurrence" is a four-block theme full of interpretations of the theme "Avant-Garde Women's Brand from the East". In the terminal mode, the original single-store franchise system has been transformed into regional and provincial agency systems that more meet market demands. The new terminal image fully reflects the brand's relaxed, elegant and romantic style. In addition, the "Romantic Declaration" also has a strong Korean fashion design team, with "design-led + buy-to-get" approach to achieve design differences, and strive to create a "new lady fashion" leader image.

“The first quarter after the romantic declaration positioned 'new ladies fashion' - in the spring of 2010, customer orders will increase by 60%~80% compared to the same period last year. The 'Slow Slow Declaration' has become the most speedy and explosive in the fashion industry in 2009. "The brand," said Xu Xiaoyang, deputy general manager of the "romantic declaration."

"Three new" brand ideas

The new lady fashion is first of all age positioning. The romantic declaration of fashion women's position is located in the university just graduated and embarked on a job for two or three years, there are "female complex" female friends.

According to the tour star introduction, after clearly positioning the “new lady fashion”, the romantic declaration established the “three new” brand ideas with the “new positioning, new model, and new space” as the main line:

"New Positioning" - "New Ladies Fashion" is a category that represents the development of the industry, and it is precisely the evolutionary trend that leads the consumer group of Shao Shao.

The "new model" means that with this as the core, the competitiveness models in the areas of access, pricing, products, marketing, systems, culture, and image are fully established;

"New Space" - Through market estimation, such a core position is sufficient to support the scale of the brand to reach 200 million yuan, and produce a number of billion-level, 10 million-yuan regional market.