Levis defensive denizen reveals youth fashion trends

dENiZEN Spring Summer 2011 Trends

Since 2010, the new international brand dENiZEN, owned by Levi Strauss & Co., the original jeans manufacturer, has been released. dENiZEN offers young men and women consumers a wide range of jeans, tops and accessories that perfectly suit their vitality and busy life. dENiZEN China plans to open 100 new stores nationwide by 2012. The main retail channels are department stores, shopping malls and brand stores. dENiZEN 2010 autumn and winter series of jeans and casual clothing has now entered the major commercial centers in Shanghai.

dENiZEN fashion shop

dENiZEN's brand concept

The original meaning of "Denizen" refers to residents or a living area. They form a collective second group of individuals. The name "denim" is the core of the brand, meaning denim.

“Denizen” also has a deeper meaning: It means that people belonging to a specific group share the same consensus and goals, trust each other, and their minds don’t declare that everyone is involved.

The dENiZEN brand perfectly blends with the younger generation's zeitgeist spirit of enthusiasm and boldness and the long-standing professional qualities of Levi's jeans, so that every consumer can confidently display the body curve by wearing high-quality denim clothing.