Behind the successful harvest of the 18 Women's Wear Fair

Joy, great joy, is filled with the hearts of every eighteen ladies. At the China International Clothing & Accessories Expo 2011, it took four days for the 18 Lady Fairs to sign more than 100 franchisees. Mr. Ye Guoming, the general manager of the Eighteen Ladies' Place, and Chen Xing, the deputy general manager, used a successful and successful definition of this line.

Unconcealed and honest

As early as last July and August, Chen Xing, the deputy general manager of 18 Ladies' Place, was planning and planning for the exhibition.

Chen Xing, who has led the brand to the clothing expo for several times, once again demonstrated to the people with meticulous ideas that the success of exhibition marketing is closely related to the solid preparation of the company.

With the main tone of white and the matching color of pink, the stand of the 18th Lady Square at this year's expo is very simple and crisp, just like their terminal store. “This is a deliberate pursuit. For the first time, the Ladies and Gentlemen's Square took part in the Expo. What they want to present is their own appearance. They are not ostentatious or pretentious. Everything is plain and simple.” Indicated.

Unlike many companies' publicity and vague exhibition style, Chen Xing chose the plain and genuine exhibition concept for the 18th Lady Square.

In order to make the 18-sex ladies square in front of the public in the most natural way, Chen Xingrang's staff brought all the goods in spring and summer to the scene of the fair, from the product to the decoration, from the tag to the price tag, completely consistent with the terminal store. The 18 Lady Square booths visitors see are like a brand's flagship store, intuitive and clear.

The fact that more than one hundred contracted franchisees have confirmed the correctness of Chen Xing’s thinking. During the exhibition, in the entire women's pavilion, the booth of the 18 Lady Square is always the most popular one. For this fact, Chen Xing did not hide his proud face.

“There is no achievement for nothing. We have achieved our goal because we have precise arrangements for everything and even details.”

Every morning, the staff of 18 Lady Square was the first one to arrive at the exhibition hall. Every afternoon, they were the last ones to withdraw from the booth. The high-intensity work demonstrates the team's spirit of unity and cooperation.

In order to cooperate with the exhibition's promotion work, Chen Xing divided the staff into three parts. The reception team was responsible for introducing the visitors to the booth, the discussion group was responsible for introducing the investment joining conditions, and the product group introduced the products and strengthened the brand image. All staffs have conducted long-term simulation training in advance, and it is particularly important that the staff responsible for the business talks is from all over the provinces and counties of the 18 Lady Squares, the sounds of the villages, the understanding of the local market, and the cultural psychology. The proximity allows them to be more purposeful when answering visitors, and to answer questions more specifically.

Under the banner of Chen Xing's strategy, the 18 Lady Square is like a precision-running machine. Each link is meticulously devised, with a modest participation strategy and standardized service reception. These seemingly inconspicuous small details end up as the 18 women's workshops. In return for heavy gains.