Inventory Shu Lang women fashion achievements establish a brand cluster model

Respect tradition and create the future The progress of an enterprise follows the law of historical development in innovation and can not subvert the traditional essence. Shulan's development is also the case. In the first case, there is no successful experience to draw lessons from. Based on the traditional development model, we explore the laws of the industry while groping for progress, summarize the entrepreneurial experience, hard work, and gradually emerge from a self-innovation "six plus A "model of the road of fashion, that is," product development, raw material procurement, warehousing logistics, wholesale management, order processing, terminal retail "plus" a high degree of manufacturing links "business management model, not only firmly grasp the company's product price decision Rights and market power, but also to maximize the elimination of the cost increase and the apparel industry, the adverse impact of market decline, maintaining the profit margins of enterprises. Shu Lun Chairman Mr. Wu Jianmin So far, Shulang uphold the business model of women's development as the main body, adhere to the concept of creating apparel brands and fashion brands, with a high sense of social and historical responsibility, integration of the essence of Confucian culture, keeping up with the forefront of fashion at the same time trace the roots of Chinese culture. In the fashion of the T stage interpretation of the simple, harmonious, steady beauty, the pursuit of simplicity in the continuous integration of popular elements, the brand is not only a continuation of the traditional spirit, but also the endorsement of the classic fashion.