Quanzhou clothing brand plans to buy an Italian men's pants brand

Garment Chamber of Commerce delegation went to Italy, "Camp", shoes locked in Europe and the United States target Recently, Wenzhou private enterprises came to Italy to organize group tours to buy the news, Quanzhou private enterprises also have action in this regard. Reporter learned yesterday, Quanzhou, a clothing brand plans to buy a high-end Italian men's trousers brand, and holding a German men's trousers brand and a well-known European clothing brand. Financial crisis sent opportunities "The company plans to invest 400 million yuan, by November this year, joint ventures or acquisitions, and three European brands." Nine King (China) Co., Ltd. Chairman Lin Cong-ying said, "This year We in the domestic market will break through the goal of opening a new 550 stores. "The trend of the service enterprises Quanzhou garment industry reflects a growing trend. Under the impact of the global financial crisis, valuations of many enterprises have diminished and M & A targets are becoming readily available. This has allowed the restructure of mergers and acquisitions among enterprises to be normalized. Quanzhou shoes, clothing and other high degree of internationalization of the industry, or will usher in the best time to participate in globalization. Chamber of Commerce to pave the way for inspection Prior to this, Quanzhou Textile and Apparel Association organized 12 companies to visit Florence, Italy, the purpose is to seek cooperation with the Italian clothing docking. Relevant members of the delegation believe that after the financial crisis has hit the textile and apparel industry, some of the weaker and poorer enterprises will be phased out. This is undoubtedly an opportunity to redraw the market. Li Tianfu, deputy general manager of Fujian Mallard Garment Co., Ltd., one of the delegation members who visited Italy, said: "This visit, we have an exchange with the Italian clothing, hoping to find some partners." Eyeing the US brand as Septwolves, a leader in casual men's wear, joined SEFWOLVES (Vosworth), an international designer brand launched by French designers early last year. The brand is aimed at new markets in Europe, Southeast Asia and the Americas, targeting the high-end line of the elite consumer groups. "The global financial turmoil has caused many companies, including multinational giants, to fall into financial crises and manage crises, which has brought rare opportunities for Chinese enterprises to merge and rapidly upgrade their industries." Zhou Shao-xiong, chairman of Fujian Septwolves Industrial Co., Before its visit in the United States found a lot of acquisitions of clothing brand opportunities. He believes that Chinese enterprises now usher in a good opportunity for mergers and acquisitions, "shot when the shot." Back in 2007 Anta listed, the company claimed to have acquired a well-known foreign brands plan. Time into 2009, Anta chief operating officer Lai Shixian said in an interview, the acquisition of the forefront in the international row of well-known brands is still Anta's goal, and some brands have entered the Anta line of sight. In addition, Xtep (China) Co., Ltd. Dingshuibo recently revealed in an interview with the acquisition of foreign brands plan, and the acquisition of the target brand may come from Europe. Industry speculation that the future acquisition of Xtep European brands may be Umbro, Diadora (DIADORA) or some other well-known outdoor brands. There are rumors that another well-known brand in Europe and America AIVA (AIVA) is also becoming the goal of Quanzhou sports brand acquisition. Zhao Jianhe, chairman of Fujian Gree Group Co., Ltd., believes that it is now a good period for mergers and acquisitions. "Buying a few brands should not be limited to domestic brands but also to foreign brands." He said Chinese companies had been boycotted by mergers and acquisitions in some countries in the past. "If the conditions are ripe, we also consider working with foreign brands to help them expand their domestic markets, and we use our marketing network to compete abroad," he said. Control mode or become popular It is reported that nine animal husbandry Wang plans to cooperate with three European companies, of which two annual sales of 200 million to 300 million euros. "The way we work together is 51% of our holdings, and we're focused on their R & D, design and branding capabilities." Lin Congying said "After the acquisition, the JV has retained the brand's executives, design teams and terminals in Europe , But also to introduce it to China for sale, the two sides will set up a joint venture in the Greater China region to run the brand. "Quanzhou Hengrun Financial Consulting Co., Ltd. Ni Chungsen, chairman of the powerful big companies, if the economy is good Under the circumstances, if we want to further expand the scale, we must spend huge sums of money to mergers and acquisitions of other enterprises. In the economic crisis, we not only do not have to spend too much on M & A, but also have more choices to get high-quality mergers and acquisitions at a relatively low price.