Seven wolves Zhou Shaoxiong: Buy a brand is not as simple as buying a house

Zhou Siu-hung, chairman of Fujian Septwolves (002029.SZ), claims he walks very fast because every time he arrives in a country, he immediately "goes shopping" in the bustling city center of the city and quickly Browse the entire mall's branded stores and observe the purchasing power and consumer orientation of some brands. For him, one day, seven wolves will become the owner of a brand, just find the right brand positioning and have enough assurance. "M & A is actually a kind of capital operation, and this kind of operation is a means of using capital platform to expand the scale in the process of enterprise development." Zhou Shaoxiong told CBN reporter. Last year's trip to the United States made Zhou Shaoxiong some more mergers and acquisitions, because he found a lot of acquisition opportunities. Because the financial crisis so that some of the business distribution system, partners are affected, business survival has been a crisis, which Septwolves, is a good time to mergers and acquisitions. At the end of March this year, Zhou Shaoxiong participated in the Beijing International Fashion Week for the tenth time. During discussions with a number of foreign brand representatives, he found that starting from the beginning of the manufacturing industry to the current brand, planning, marketing, and cultural industries and creative industries In the process of integration, China's apparel brand industry is becoming more and more in line with the international standards and the degree of convergence is getting closer and closer. This also increased his interest in overseas brand acquisitions. Over the years, Chow Siu-hung has been observing Hong Kong's crocodile brand and the United States POLO brand development process, looking for ways to develop seven wolves. In the United States, he visited several POLO stores. "We can continually see the development of POLO every year and keep pace with the times. Apart from retaining the advantages of gene development, they are also very tight with the times. This is a development Art. "However, Zhou Shaoxiong also maintained a calm, he said to himself" the correct concept and way of thinking, "because the seven wolves are mainly still dominated by the domestic market. POLO is doing well, but its model can not be copied directly to use. For the brand to be acquired in the future, Zhou Shaoxiong that is not necessarily a big brand, or to consider the degree of fusion with the Septwolves culture, and product positioning to be associated with the enterprise, such as for unfamiliar women will not be considered, the men, Casual wear and some sports brands are more interested. Brands need to accumulate over the years, even if the brand already has a ready-made sales channels and management team, seven wolves can lead the command of foreign corporate culture and business team, whether to have this control ability, not yet sure. "It's not as simple as buying a house, paying a fancy if you're fancy." Zhou Shaoxiong said. Mergers and acquisitions are well run, allowing companies to plug in the so-called "wings", but if the operation is not good, it will become a business "poison."