Ya cool man assembly code Ya cool target - Kaian Si CEO 顼 Shi Dong

Introduction: The French poet Valery once said: "Everyone belongs to two eras." The phrase was used to the 1980s was born business talent more appropriate. When we hurried to the shooting place, I saw sitting on the water's edge of the 顼 Shi Dong Ping looked into the distance, calm to make you think it is only a passer-by to pastime. Followed by blowing young atmosphere, calm age. Shih Tung, born in 1985, aged 22, chief executive and chief creative officer of Q & X. About him, only need a very simple few words: drop out of school, business start-ups; study abroad, create your own brand. However, these words, but can not express his every step of the hardships. After leaving school, Shih Tung-Tung took the first step in starting a business in her mother's tears and showed her rare patience and modesty among her peers. When studying abroad, he mastered the top ten apparel companies in the UK and started to try their own businesses at a zero cost. After having run out of frustration and frustration, he founded his own clothing brand and is determined to go back to China to grow stronger. The plants that grow in the gravel are perseverant, and they can also be breezed. "Frustration comes from ignorance, and I feel it's a matter of reason." To the setbacks and defiance he once had, he said with ease: "The previous setback was a setback without cost and did not pay much, despite the fact that Without success, I exercised my mental capacity and honed my patience. "After returning home, Shih Tung-tung made many mistakes because of insufficient knowledge in this industry. "But I believe this is the stage each entrepreneur has ever spent, and the costs at this time are great because one decision affects not only the economic loss of the enterprise, but also the later development of the enterprise, but I Did not complain, I was thinking about what to do after I thought about it. "He said that many of the reasons for the failure of entrepreneurs are often because they gave up before the success, did not insist more firmly, did not withstand the Under pressure. Asked why he would choose to wear clothing, he jokingly said that this was due to his mother's prenatal care during his prenatal care. Because people at home are doing this line, so my choice of the industry has been limited to the field of clothing, from an early age did not want to engage in other industries. Shih Tung's father, the famous Chinese "colored cotton king," inherits the father's estate may be a lot of Chinese people's traditions, but if the parents are unsuccessful, then do not have the career in the junior resources available; if the parents too Success, the younger generation will often be covered in the light of their parents. While inheriting the country lay down by his parents, he is smartly keeping his independence and launching his own clothing brand. "I do the difference between a garment and a father. In order to make a garment, he has his own cotton planting base, processing factory, weaving factory, import and export company, which is similar to an entity. What I'm doing now emphasizes a Exotic culture, in addition to selling a fashion, is still promoting a way of life, we want to bring the British leisure style into the country, and our sources of design is also a wide range of channels, we have a strong combination of domestic and foreign designers ; There is a brainstorming open platform where anyone can become our designer. They can speak up on the ideas of some of their clothing via the internet, phone calls, emails, etc., and we pay them after review , And then put these designs done and displayed, and we've got a few outfits now, and I'll contact many of the prestigious fashion design schools I've met while studying, and they'll also provide some very good designs for us. " To the United Kingdom you may think of rigorous, serious and gentlemanly style, the British students to live a lot of life Wu. He said the feeling young British people give him is extreme. They can be the ultimate tradition, it can be the ultimate avant-garde. Therefore, he wanted to bring the passion and excitement of the British new generation to the young people in his homeland and also hoped to bring British creative life style and unique Crossover culture to the younger generation in China. Many of his brand inspiration also comes from this design: Bruce blues romance, leisure in the English countryside, CLUB encounter, is the passion of post-punk ... 顼 Shidong in many styles to find the closest place with young people in the country . "Crossover, the Chinese translator is the meaning of transborder, is the core brand culture of Q & X." Cross-border in the company's operations reflected in three aspects: First, the target consumer Ya cool men, their cross-border performance in 'elegant, Second, the overall operation of the brand we pursue the image of excellence, quality products, the price of the public. Some media to our evaluation is: 'F1 image, F3 products, kart prices'. I think this is the most Good crossover.We hope that consumers can buy their favorite products within the acceptable price range, and experience the feeling of consuming luxury brands.Thirdly, on the brand promotion, we deeply explore the cooperation with famous media, celebrities and famous brands. In their crossover to create a Ya cool man's living space, the brand has always been around the Ya cool men's favorite around us is the pursuit of a confident, romantic and sensual temperament, the rate of and careless and cool. Dong gave his best brand annotation, a most specific brand style, a long-term brand strategy. Young let him give birth to a creative, young also give him tenacity. In three months, seven young people who supported faith through "YOUCAN" completed the task of requiring more than 100 people to work for six months in other clothing brand companies. He set himself the goal: to become China's largest clothing retail group in 20 years. "Local apparel companies will surely become the largest apparel business in China." 顼 Shidong has been confident in domestic apparel brands. He analyzed: "Garment enterprises are labor-intensive, with relatively low technical content, require considerable local knowledge, and consumer preferences vary greatly from place to place, which is the biggest difference from high-tech enterprises. Therefore, In any country, the largest apparel companies are always local, as are Gap in the United States, Marks & Spencer in the United Kingdom, Ivory in Japan, South Korea, France, Germany and other countries. "He believes that although there is a huge space for the development of domestic apparel enterprises , But there will be a longer competitive period. For most apparel companies, nearly five years are one of their nightmares - the background to this remark is the contention that domestic well-known retail outlets compete for the domestic market and the skyrocketing rental rents. Absolute greater than the growth rate of the domestic retail market.Women's accession threshold of garment enterprises is low, the domestic processing enterprises affected by the international market, resulting in a large number of domestic new-born enterprises just like gushing into the clothing retail market, but because of its excess capacity and Market to meet the degree is not enough, coupled with its internal ERP system is weak, resulting in a large inventory of backlogs, in order to digest inventory will lead directly to the domestic apparel retail market price war, making the already meager profits garment enterprises even worse. "You hard to believe such a brilliant discussion From a furry young boy. In the face of the dilemma of the domestic garment enterprises, he said he chose to step into it because of the solution to its fundamental problems. "Larger market share and more profitable garment enterprises generally can not be separated from the development of two ways: a go big retail routes: such as Gap, Target, Marks & Spencer, Primarketc, this game is American's specialty; the other is to go more Branded routes such as BestSellerGroup (Jack & Jones, VeroModa, Only) in Denmark, AcrodiaGroup (Borton, Topman, Topshop, Newlooketc) in the UK, Korean attachment companies, etc. There are also two ways companies can work together, that is, Spain's lindex, A well-known ZARA brand. "He calmly said that the hope of the domestic garment enterprises can follow two roads. "Currently Baleno and Bossini companies and other brands, due to geographical advantages and strong diversified ability to group the goods, most take a multi-brand development path.Baleno belongs to a relatively successful, but these brands are most afraid of the original brand Attachment, excessive appearance of the original brand words, or is different brand positioning is not very different.Metersbonwe, Semir, but also because of geographical advantages, the use of the region's powerful processing platform, the use of a large number of order compression Suppliers, so their route will move toward the concept of "big retail," offering a wide range of products and selling them at lower prices. Metersbonwe is the best at present, but the biggest threat from these brands is new Positioning of the brand image of the shape, can expand its target consumer base, whether as wide brand as the group to increase its ability to group the goods. "Such an argument that people are beginning to doubt the proportional relationship between age and experience, people no longer Put experience and wisdom together. You can think of it as an ordinary young man in a language-less atmosphere, but when his mind gushes with his language, you have to believe that youth is a miracle. He mentioned that he still blush like a child, answering some of the mentioned gossip questions. Like all those conservative men, he likes gentle words, big eyes, long hair, quiet, well-behaved words to groom the good girl in his eyes. Drinking is to grow fat this weird idea, but also belong to the world of creative fields, "living in the UK I prefer to drink beer, then to make myself fat, drink two bottles of beer a day, then the beer in the dorm Always a steady stream of life in the UK is very simple, the first year of my life in London as long as three things: the first thing is to do market research, to find a variety of customers to the embassy to talk business, with professors Talk about learning; the second thing is to go to the bar, with a number of like-minded friends drink talk talk about the ideal; the third thing is to learn in Manchester more leisurely time, because the business was relatively smooth, easy to learn, I Will go swimming for three days, three days to play or fitness; the rest of the time will go to see the movie. "He likes to eat beef, eating fish head, shopping with my mom, like Bentley Continental exaggerated performance strong. Beef is eaten every meal, the head likes to eat Tianmu Lake home without pollution. Shopping is his mother trained childhood. "At that time, my mother was proud of having a son who was shopping with him. I was also happy because I was shopping with my mother. Now I go shopping for more brands and their design elements and design concepts." Dongdaemun is Cadillac, he said this from an early age on the brand's feelings, he said that when my father often used it to carry him to school. This inexplicable situation continued until he can buy his own car. Turning to the ideal state of life, he said that at present he is in the start-up period and has been devoted all his time to his career. He has very little time for himself and will never be as free and relaxed as before. Almost no time to travel, do what they want to do. He has been riding horse for a long time did not ride on horseback. But now busy life makes him feel full, he said he likes the present life, because what they feel now is the most accomplishment in this life thing. Kaisi Si (China) Garments Co., Ltd. (Q & X LTD.) Q & X Address: 1078 Huangjiang Road, Shanghai, 5th Floor, Building 5 Tel: 021 -56,976,980 Fax: Website: http://