Germany's Adidas Group will record new highs in fiscal year 2011

German sports goods supplier Adidas Group's fiscal year 2011 performance has reached its performance expectations announced in November, and its profit for 2011 fiscal year will be a new high. Robin Stalker, financial controller of Adidas Group, expressed satisfaction with its 2011 financial results. In an interview, he said that the Adidas Group has raised its performance forecast several times and the final results will be satisfactory. According to the latest forecast, Adidas Group's profit for fiscal year 2011 will be as high as 660 million euros, sales will increase by 12% (without taking into account changes in currency exchange rates), the group will publish specific financial data in March 2012. In addition, the Adidas Group’s financial performance in the 2012 fiscal year is expected to be high. Stalker optimistically stated that the group had sales of 1.5 billion euros in the last world football championship, and that the performance value of the group in fiscal year 2012 will exceed this figure. The Adidas Group will sponsor six teams in the European Football Championships in Ukraine and Poland, including the German team and the last defending champion Spain.

In addition, the Olympic Games held in London in 2012 will also promote the growth of sales of the Adidas Group. The group's 2012 fiscal year performance will grow rapidly. Affected by the development status of its Reebok subsidiary, the group's profit per share will also increase by 10% to 15%. Stalker said that the Group’s gross profit margin will gradually improve, and the expansion of Reebok’s apparel business has had a positive impact on this.