How to be a brave salesman

[Zhongbo.com] "Brave has reduced the blow of fate." This is the famous saying of the ancient Greek philosopher Democritus. For a salesperson, he often encounters many sales blows because he is not brave, and misses many sales opportunities again and again. Being a brave salesperson is not an easy task. Brave can't be inherited. People are not born with brave genes. Brave acquisition requires the cultivation of the day after tomorrow. The learning of the day after tomorrow is accumulated little by little in the wisdom of life.

A successful salesperson must be a brave salesperson. Because of courage, he will seize the opportunity of sales once; because of bravery, he will create a sales opportunity; because of bravery, he will win the sales miracle again and again. How do you make a brave salesman?

To be a brave sales squad, you must understand the three major reasons for the impact of sales and the daring of sales, so that you can maintain sales bravery for a long time, in order to create a great sales miracle.

First, the impact, the destruction of sales, brave, the big reason: fear of customer annoyance

In the fierce sales world, repeated visits and telemarketing are compulsory courses for salesmen, and methods and ways for salespeople to generate orders. But it is a time when salespeople are more afraid. Because at this moment, if the customer does not need, your visit, your call, he will be very disgusted, even very indifferent and unhappy, these are deeply hurting the vulnerable heart of each salesperson.

Because of this fear, the salesman gave up the courage and persistence of the first time, and lost the chance of a millimeter to succeed. But all sales people know that salespeople must be brave enough to overcome this weakness in order to create brilliant results. But so far, 99% of sales people still have not found an effective method, and their hearts are constantly entangled, and even some people have left the sales front for a long time, giving up the original intention and ideal of doing sales before.

The salesman wants to destroy the big problem of "fearing customers" and achieve the goal of effectively protecting his brave heart. Then, must find the reason of "customer annoyance" and his solution?

There are two reasons why customers are annoyed with salespeople:

When I was in the front, when I was in a bad mood or when it was not convenient for the salesperson to visit the customer before, the product has not yet begun to introduce, the customer has the meaning of rushing you and feeling bored, 99% because the customer was not very happy at the time. Good or inconvenient at the time, because normal people will not be bored with a stranger. So in this case, the solution is: Today he is in a bad mood or inconvenient, come visit again tomorrow.

Second, there is no demand for purchase. If the customer shows annoying emotions after you introduce the product or after you visit it many times, the main reason is that he feels that the selling point of your product can't satisfy her needs.

The solution to this problem is to reinforce product introduction and customer demand mining.

Second, the second major reason for influencing and ruining sales bravery: fear of losing face

Many salesmen are too sensitive, lack self-confidence, care about other people's eyes, can't correctly understand the advantages of themselves and products, and will not carry forward the strengths of themselves and products. Always living in the world of others. Because of this problem, these salesmen have to keep their faces when they visit customers, and they can't put down their postures, which makes customers unwilling to communicate with sales staff. It is difficult for salesmen to understand the real needs of customers. The sales success rate is extremely low.

To solve this problem, the salesperson must know, who is honored and face-to-face?

The saying goes: "The face is given by others, and the face is lost by yourself." The salesperson has no honor in front of a strange customer, no matter whether you are more or not, it does not matter. Because he doesn't know you, knows if you have an identity or no identity.

The way to solve this problem is: Only by taking this customer, the customer will think that you have the ability, you have the face. If you don't take it, don't worry about losing your face, because you have no face in front of him.

Third, the third major reason for influencing and ruining sales bravery: fearing customers not to

The salesman's big blow and the more powerful enemy who influence sales are: after visiting the customer, the later customers still don't need it. Because of this failure experience, the salesperson always worried about the customer when returning to the customer. If you are worried, you will have fear. If you are afraid, you will have concerns. If you have concerns, it will affect your confidence. If you have confidence, you will not be brave. Without bravery, it is difficult to create good sales.

That is to solve the problem of "fear customers not to". The salesperson must understand why the customer is willing to buy the same product.

The reason why customers are willing to buy the same product is mainly because the product can meet his needs and the product can create greater value for him.

So to solve this problem: the salesperson must establish a strong self-confidence of their products.

To build a strong product self-confidence, the salesperson must start from two aspects: the front, the salesperson must be proficient in all the selling points and selling points of the product can bring greater value and benefits to the customer; second, the salesperson must dig The clear needs of the customer.

Invincible, wise no confusion, brave fearless. If you can master and apply the above methods of establishing sales brave, then you can be a sales leader.

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