Shishi textile enterprises clustering upgrade mode to seize the fashion height

In Fujian Shishi International Textile City, Shishi Textile Exhibition Center Building two major projects in full swing during the famous Shishi well-known textile fabrics company collective strength, held in Shanghai, a special conference of casual fabrics, once again to the Chinese fashion industry and the international apparel market sent a Signal - Shishi textile fabrics enterprises are to "cluster upgrade" mode, accelerate the local fight into China's fashion industry capital. In the downturn of the weak industry background, Shishi fabric enterprises against the trend, "climbing shift" to seize the fashion height, and achieved market opportunities. Recently, China International Fashion Show "rhythm of fashion - Shishi casual fabrics conference" held in Shanghai, from Fujian Shishi Textile City, the Federation of Sanhe, Liansheng, Xiangxing Group, Xinshengda, Xie Sheng Association Fung five fabric enterprises, advanced textile technology and fashion mysterious oriental flavor together, and in product design, fashion elements, style positioning and so on have carried out collaborative innovation. Shishi Fabric Hyun Fashion personality "Fashion Times" reporter saw on the scene, the Shishi casual fabrics conference released by the China Fashion League, starting from the Oriental aesthetic vision, extensive use of cotton, silk, linen, woolen and other materials , All kinds of creative fashion elements ingenuity to mix and match design, expression in the simple expression of individuality, given 2012 late autumn with a new fashion character. From the fabric to Accessories, and then to clothing design, Shishi fabrics show in the "Garment Times" reporter seems more like a local textile fabric industry cluster "fashion character" of a collective appearance, including Association HS Fung cotton textile business casual wear, Lian Sheng textile printing chemical fiber windbreaker, the federal Sanhe clothing dyeing process casual wear, Xinshengda high-end fashion ribbon series skirts, to the Group's environmental protection functional fabrics such as winter clothes. The release of the designer Sri Lanka cold said: "Our overall design concept is the perfect transition Dongfeng flavor." He analyzed that the Shishi special clothing show and the stage is expected to make up for the effect of inadequate fabric products, Clothing effect is not intuitive and other defects, so that Oriental aesthetics through modern textile technology to influence the world trend. "In the industry known as" innovative, low-carbon enterprises, "the reputation of the company, with its own research and development of cold transfer printing technology team and complete sets of cold transfer printing production lines, introduced colorful, soft transition and feel comfortable cold transfer Printing fabric. "This fabric can be completely comparable with the computer digital printing products, Hua Qi's cold transfer printing patented energy saving technology, a better solution to the problem of dye printing environmental protection and cleaner production, this technology is in line with the current world's low-carbon The concept of environmental protection and requirements, can make China's textile more smoothly enter the developed countries market. "Said Huang Shali, chairman of Fujian Huachi Environmental Printing Co., Ltd. When it comes to how traditional textile enterprises deduce outstanding fashion shows, representatives from Shishi have said they are not surprised. Chairman of Liansheng Textile Technology Development Co., Ltd. Hong Lianmou believes that tradition and fashion are not contradictory but dialectical unity. "The traditional fashion has always been fashionable, but fashion may not always become a tradition, so the inheritance and innovation of traditional industries are very important, the integration of the two can Bred for the needs of the times the product. Huang Xiangxing, chairman of Xiangxing (China) Group, said: "We never treat textile simply as a traditional industry and always carry out research and development based on global market trends. "

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