Investment Analysis of "Little Woman Private Clothes Square"

preliminary work:
Store inspection + investment direction to determine + brand selection + contract signing + decoration + staff training + opening
â—Ž store inspection â—Ž
Generally speaking, investors are more familiar with the local economy and geographical environment. They should choose lots with large traffic flow and high consumption level and traditional commercial atmosphere; for example, pedestrian streets, medium and high-grade residential quarters, commercial streets and large-scale stores.
â—Ž investment direction to determine â—Ž
For any investment, investors need to have a clear understanding of the investment project, have the appropriate preferences; but also have a proper understanding of the investment project itself, that is, the investment ontology (product) have a certain understanding. An Investigation of the Same Investment Projects in the Market and Preliminary Analysis of Profit Investment and Returns.
â—Ž brand choice â—Ž
At present, more underwear brand , but also very messy, probably because of the following:
【1,】 Many underwear trading companies to join the promotion of independent brands in the ranks of competition; due to the trading company without a production entity, only to other underwear manufacturers OEM processing of underwear, or go to the wholesale market to choose their own products branded products, which Part of the so-called brand can not emphasize its product quality and supply protection, only to increase promotion efforts, out of numerous attractive conditions to attract joining, but most can not honor their promises, resulting in disorder, unscrupulous and vicious competition intensified.
【2】 Some unscrupulous companies operating fake and shoddy products. Play a low-priced card, and even other manufacturers will be acquired back underwear stock without any sanitation to sell a lot of market, at a few dollars shipping big sale.
[3,] some underwear manufacturers and agents co-production of counterfeit products impact the market.
The normal underwear brand manufacturers are often both underwear manufacturers but also brand operators, they often value the brand's own quality and culture of injection, not respected underwear function of the virtual, integrity management. A brand of virtual underwear function, vitality is often extremely short-lived.
â—Ž decoration â—Ž
In general, lingerie brand pay attention to the integrity and unity of the style of decoration, brand operators to provide decoration drawings and model stores. And the pursuit of the corresponding brand culture and style. In terms of small women's underwear, pay attention to the classic mix of black and white with its elegance, fashion, extravagance to reflect. In order to highlight the unique woman's underwear and fashion.
â—Ž staff training â—Ž
Small woman has a set of training programs on stores, franchise stores, shopping centers sales staff, from the display of goods to clerk etiquette; from marketing strategy to the inventory summary; from service to after-sales; young women can give a successful solution Program.

Investment and Return Analysis Table: (franchise stores joined 40% discount, for example)