D2S original design integration platform to explore the new fashion retail

New Retailing has sparked a broader discussion and research since 2016. Ali's IP strategy, the acquisition of Whole Foods by Amazon, global e-commerce bigwigs are accelerating the adjustment of offline retail layout, the new retail is one of the biggest changes in the industry this year. D2S (Design-to-Shop) has been established in Shanghai since July 2016 and has been integrated into the online and offline industries. As a result, Always explore more ways and possibilities to try new retail. D2S held POP UP SHOW at Hong Kong Plaza D2S (Design-to-Shop) is the world's original design integration platform, for all the original designers such as women's, men's , fashion shoes bags and accessories to connect buyers shop / integrated shop / direct sales store, recommend to the owner and consumer excellent Independent designer products to enhance the designer's personal influence and original brand awareness. At the same time, D2S platform is also incubating designer brands, providing designers with low-cost high-quality services for all front-end supply chain, such as plate making LOOK shooting. In addition to this point different from the traditional showroom, D2S on the one hand the original designer brand online sales through micro-mall and e-commerce platform and other channels; the other hand, D2S not only has the showroom order display capabilities, but also combined with flash show, Yacht party, college culture, the latest cool new retail line held under the line of experience to help designers and co-branded shops to promote. D2S Holds Original Design Flash at 1933 Shanghai Art Landmark Must recognize that most of the current leisure needs of outbound travel far greater than shopping, and consumer expectations of shopping is no longer limited to products, they want to better serve more experience, which is the concept of lifestyle in recent years Shop became one of the hottest reasons. We have to take the forward-looking thinking of the new retail industry by combining fashion with culture, music, salon parties, themed scenes, etc., to establish long-term contacts with users and enhance loyalty while at the same time attracting more Many target audiences, through the personality differentiation of products to achieve transformation, so that the soul of the brand to become more rich three-dimensional. D2S hosted a dress quarter returnees party at the Shanghai Bund Yacht Club In September 2016, D2S held a flash of original design at the Shanghai Architectural Landmark 1933 Old Square and made its debut in Art Space successfully. In early December, D2S held a showroom ordering fair, and at the end of the month held a dress quarterback party at the Bund Yacht Club. In 2017 4 D2S and Shanghai University campus culture brand UniYouth joint payment, should be King graduation season to promote college culture; May 2017, D2S in Shanghai Huaihai Road, Hong Kong Plaza, Golden Square, to build an exhibition of fashion art gallery, held POP UP SHOW, Invite designers, professional make-up division, with division live broadcast brand with show. D2S live broadcast designer brand show Each event According to the main push of the designer brand, D2S plans to arrange different priorities: such as model catwalks, try on experience, professional photographer service, afternoon tea party, jewelry and so on. D2S creates more content and works with multiple parties to continue to expand its market for original designer brands and co-branded stores. In addition, under the environment of consumption upgrade, the purchase level in tier-3 and tier-4 cities should not be underestimated. There is a huge demand for the pursuit of personalized products and physical experience. With success stories of multiple offline activities in Shanghai, D2S hopes to jump out of the framework and launch new retail Industrial Revolution explored its own system. Today, the concept of new retail is not new, but the specific model of the new retail still do not reach a consensus, I believe that all in the retail industry are trying to practice their own understanding of the new retail gameplay, D2S original design integration platform will also comply with the consumer Upgrade the trend, the original fashion products and new retail model, out of their own a new retail line.